Job Description – Senior Marketing Executive

Location: Kolkata Office, West Bengal
Department: Marketing & Business Development
Minimum Experience: 5 Years
Preferred Industry: Transport, Logistics, Road Freight, or Supply Chain Management

1. Job Purpose

To generate new business opportunities, acquire corporate clients, develop long-term business relationships, and achieve monthly and annual marketing and revenue targets for Shree Ganesh Roadline (SGRL).

2. Key Responsibilities

A. Business Development & Client Acquisition

- Identify and approach new corporate clients, factories, manufacturing units, ports, industrial establishments, and bulk cargo companies requiring transportation and logistics services.
- Generate business leads for road transportation of coal, manganese ore, iron ore, limestone, and other bulk materials.
- Develop business opportunities with companies located in Kolkata, Haldia, Kharagpur, and other industrial regions.
- Arrange client meetings, make sales presentations, submit quotations, and negotiate commercial terms.
- Convert prospective clients into regular business accounts and secure new transportation contracts.

B. Corporate Relationship Management

- Build and maintain strong relationships with existing and prospective clients.
- Conduct regular client visits and follow up on enquiries, quotations, tenders, and pending business proposals.
- Understand customer requirements and coordinate with SGRL's Operations and Accounts Departments to ensure effective service delivery.
- Resolve client concerns and maintain high levels of customer satisfaction.

C. Sales Targets & Revenue Generation

- Achieve assigned monthly, quarterly, and annual business development targets.
- Generate regular enquiries, qualified leads, new customer accounts, and profitable transportation business.




- Monitor sales performance and take proactive measures to achieve targets.
- Develop strategies to increase business volume, revenue, client retention, and profitability.

D. Market Research & Competitor Analysis

- Identify new markets, industries, cargo segments, and potential business opportunities.
- Monitor competitor pricing, transportation rates, market demand, and customer requirements.
- Collect market intelligence and recommend suitable business development strategies to Management.

E. Payment Follow-up & Coordination

- Coordinate with clients and the Accounts Department regarding outstanding payments, overdue invoices, and payment commitments.
- Support timely collection of receivables and maintain regular communication with clients regarding payment status.
- Escalate delayed payments and commercial disputes to Management.

F. Reporting & Documentation

- Maintain records of leads, client meetings, quotations, proposals, contracts, and sales conversions.
- Submit daily activity updates and weekly/monthly business development reports to Management.
- Prepare sales forecasts, client acquisition plans, and periodic performance reports.
- Maintain an updated database of existing clients, prospective customers, and business contacts.

3. Qualification & Experience

- Graduate in any discipline; an MBA in Marketing or Business Administration will be preferred.
- Minimum 5 years of relevant experience in marketing, sales, or business development.




- Candidates with prior experience in a transportation, logistics, road freight, bulk cargo, or supply chain company will be given preference.
- Proven track record of acquiring corporate clients and achieving sales targets.
- Positive knowledge of the Kolkata and West Bengal industrial and commercial markets.

4. Required Skills

- Strong communication, negotiation, presentation, and client-handling skills.
- Ability to generate leads independently and convert them into business.
- Target-oriented, self-motivated, and capable of working under business development pressure.
- Proficiency in MS Excel, email, reporting, and customer relationship management.
- Willingness to travel for client meetings and business development activities.
- Ability to coordinate effectively with Operations, Accounts, and Management teams.

5. Performance Expectations

Performance will be evaluated based on:

- Achievement of assigned sales and revenue targets.
- Number of new clients acquired and business accounts activated.
- Value and profitability of transportation business generated.
- Conversion of enquiries and quotations into confirmed business.
- Client retention and development of repeat business.
- Effectiveness of payment follow-up and collection coordination.
- Quality and timeliness of reporting.

6. Candidate Profile

SGRL is looking for a dynamic, experienced, and result-oriented marketing professional who has a strong understanding of the transport and logistics industry, can independently develop corporate business, and is committed to achieving assigned targets.

Candidates must be ready to take ownership of business development activities and deliver measurable results.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Senior Marketing Executive (Kolkata)
🏢 Shree Ganesh Roadline
📍 Kolkata