Desired Candidate Profile

- Experience with social media marketing platforms such as Facebook Ads Manager and Instagram Ads.

- Strong understanding of SEO best practices for real estate websites.

- 2-5 years of experience in digital marketing or a related field.
1. Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with business goals.
- Plan monthly marketing campaigns, budgets, and promotional activities.
- Identify target audiences and optimize marketing channels for maximum ROI.
- Monitor competitors, market trends, and customer behavior.

2. Performance Marketing & Lead Generation

- Plan, launch, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Generate high-quality leads for real estate projects and property sales.
- Manage campaign budgets, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
- Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.
- Track lead quality and coordinate with the sales team to improve conversions.

3. Social Media Management

- Develop social media strategies for Instagram, Facebook, LinkedIn, and YouTube.
- Plan and manage content calendars, campaigns, reels, property videos, and promotional creatives.
- Coordinate with graphic designers, video editors, and content creators.
- Monitor engagement, reach, follower growth, and overall social media performance.

4. SEO & Website Management

- Oversee on-page and off-page SEO activities.
- Improve website visibility, organic traffic, and search engine rankings.
- Manage landing pages, website content, and conversion optimization.
- Use Google Analytics 4, Google Search Console, and other tools to track performance.

5. Analytics & Reporting





- Monitor and analyze campaign performance using relevant marketing tools.
- Prepare weekly and monthly marketing performance reports.
- Track KPIs such as leads, CPL, conversion rates, website traffic, and campaign ROI.
- Provide actionable insights to improve marketing effectiveness.

6. Team & Vendor Management

- Coordinate with designers, video editors, agencies, and other marketing partners.
- Manage marketing timelines, deliverables, and campaign execution.
- Collaborate with sales and business development teams to meet lead and revenue targets.
- Ensure consistent brand communication across all marketing channels.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 35 years of experience in digital marketing or performance marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of SEO, social media marketing, email marketing, and website analytics.
- Robust understanding of lead generation, conversion tracking, and campaign optimization.
- Proficiency in Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Strong analytical, communication, leadership, and project management skills.

Preferred Experience

- Experience in real estate marketing, property sales, or lead generation.
- Knowledge of CRM platforms and lead management systems.
- Experience managing substantial advertising budgets.
- Understanding of real estate buyer journeys and property marketing campaigns.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Cost per lead (CPL) and cost per qualified lead.
- Lead-to-site-visit and lead-to-sale conversion rates.
- Advertising campaign ROI and budget efficiency.
- Website traffic and organic search growth.
- Social media reach, engagement, and brand awareness.
- Timely execution of marketing campaigns.

📌 Digital Marketing Manager (Noida)
🏢 estatement realty
📍 Noida