- Develop and execute strategic plans to drive growth in the institutional segment, including hospitals, hotels, restaurants, and cafes (HORECA).
- Identify new business opportunities through market research and industry connections to expand the company's presence in the HORECA sector.
- Build robust relationships with key decision-makers at target accounts to understand their needs and preferences.
- Collaborate with cross-functional teams to develop customized solutions for corporate clients.
Job Requirements :
- 8-15 years of experience in B2B sales or corporate business development in the food processing industry.
- Proven track record of success in developing new markets and growing revenue streams through strategic partnerships.
- Strong understanding of hospitality sales principles and practices; ability to apply this knowledge to drive sales growth.
- Excellent communication skills; ability to build rapport with C-level executives at major corporations.