About SoftSync Lab

SoftSync Lab is a custom software development company that builds tailored software solutions for small and medium-sized businesses (SMEs). We help growing businesses replace spreadsheets, manual processes, and ill-fitting off-the-shelf tools with software designed around how they actually work. We are a small, focused company, and this role works directly with the founder, so your impact will be visible from day one.

Role Overview

We’re looking for a motivated Lead Generation Executive to build and manage our sales pipeline. You will find SMEs that could benefit from custom software, start conversations with decision-makers, and pass qualified leads to the founder for discovery calls and proposals.

Key Responsibilities

- Research and identify SMEs that match our target client profile (industry, size, location)
- Build and maintain prospect lists using LinkedIn, Google, business directories, and lead-generation tools
- Run outbound outreach through email, LinkedIn, and calls to start conversations with business owners and decision-makers
- Write personalized outreach messages and follow-up sequences
- Qualify leads by understanding their needs, challenges, budget, and timeline
- Book discovery calls and meetings for the founder
- Maintain accurate lead records and activity in a CRM or spreadsheet
- Track and report weekly on outreach volume, response rates, meetings booked, and conversions
- Suggest ways to improve outreach messaging and targeting

Requirements





- 1-3 years of experience in lead generation, business development, inside sales, or a similar role (freshers with strong communication skills may be considered)
- Excellent written and spoken English
- Comfortable with cold outreach and handling rejection
- Familiarity with LinkedIn, LinkedIn Sales Navigator, and email outreach tools
- Basic understanding of CRM tools (HubSpot, Zoho, Pipedrive, or similar)
- Ability to explain technical services in simple, business-friendly language
- Self-driven, organized, and able to work independently with minimal supervision

Good to Have

- Experience generating leads for IT services, software, or agency businesses
- Knowledge of lead-scraping and email-verification tools
- Understanding of B2B sales cycles and SME buyers
- Experience with cold email campaigns and LinkedIn automation

What We Offer

- Direct collaboration with the founder, with a real voice in how we grow
- Performance-based incentives on top of base pay
- Flexible working arrangement
- Opportunity to grow into a Business Development or Sales Lead role as the company scales

Job Details

- Job Type: Part-time/Contract
- Location: Remote / Bengaluru
- Experience: 1-3 years
- Apply: Send your resume and a short note on your lead generation experience

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Commuter assistance
- Adaptable schedule
- Internet reimbursement
- Work from home

Work Location: Remote

📌 Lead Generation Executive (Bengaluru)
🏢 SoftSync Lab
📍 Bengaluru