We're Hiring: Social Media & Digital Marketing Generalist Company: Dusala India Pvt. Ltd.

Location:
Raipur, Chhattisgarh (Work From Office) Employment: Full-Time

Experience:
1–3 years preferred Industry: Luxury Fashion | D2C | E-commerce | Lifestyle About Dusala IndiaDusala India is a premium Indian fashion and heritage brand specializing in luxury jackets, capes, shawls, stoles, and contemporary Indian craftsmanship. We are looking for a creative, resourceful, AI-savvy marketing generalist who can take ownership of social media execution, content creation, digital campaigns, and measurable brand growth. This is not just a posting and scheduling role. We want someone who can think creatively, execute independently, experiment with new ideas, and understand how content translates into engagement, leads, and sales.

Key Responsibilities
1. Social Media Management & Growth
• Manage and grow Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant channels.
• Plan and execute weekly and monthly content calendars.
• Research trends, viral formats, competitor strategies, and audience behaviour.
• Improve organic reach, engagement, follower growth, and qualified traffic.
• Manage publishing, captions, hashtags, community engagement, and basic reporting. 2. Content Creation & Video Execution
• Develop engaging reel concepts, hooks, scripts, carousels, and storytelling campaigns.
• Shoot basic smartphone content and edit short-form videos independently.
• Create high-quality creatives using Canva, CapCut, or similar tools.
• Coordinate with designers, video editors, photographers,



and external agencies.
• Repurpose content across multiple platforms while maintaining a premium brand aesthetic. 3. AI-Powered Marketing
• Use tools such as ChatGPT, Claude, Canva AI, and other AI creative platforms to improve productivity.
• Experiment with AI-generated visuals, video concepts, copywriting, and content workflows.
• Explore automation tools to simplify scheduling, reporting, and repetitive marketing tasks.
• Stay updated with emerging AI tools and practical marketing applications. 4. Digital Marketing & Campaign Support
• Work with the performance marketing team on Meta ad creatives, campaign ideas, and content testing.
• Understand the difference between organic content, boosted posts, and paid advertising.
• Assist with influencer collaborations, product launches, festive promotions, and brand campaigns.
• Support basic email marketing, WhatsApp campaigns, and Shopify promotional activities.
• Help translate social engagement into website visits, inquiries, and customer acquisition. 5. Analytics & Ownership
• Track weekly performance, including reach, engagement, follower growth, clicks, and leads.
• Identify what content is working, what is failing, and why.




• Propose and implement improvements based on data.
• Maintain a transparent execution tracker and deliver work within deadlines. Skills We're Looking For
• Practical experience managing social media accounts for brands or businesses.
• Strong understanding of Instagram Reels, content hooks, storytelling, and digital trends.
• Hands-on proficiency with Canva and basic reel editing.
• Good English and Hindi communication and copywriting.
• Familiarity with Meta Business Suite, Instagram Insights, and basic analytics.
• Working knowledge of AI content creation tools.
• Ability to multitask, coordinate teams, and execute without constant supervision.
• Commercial awareness and an understanding of how marketing supports business growth. Bonus Skills
• Meta Ads Manager and Google Analytics
• Shopify and e-commerce marketing
• Zoho Social, Metricool, or social media scheduling platforms
• CRM, WhatsApp marketing, and marketing automation
• Influencer marketing and fashion/luxury brand experience Who Should Apply?Someone who enjoys both creativity and execution. You should be comfortable developing ideas in the morning, coordinating a shoot, editing content, publishing it, and reviewing performance to decide what to improve next. We value demonstrated skills, ownership, curiosity, and results over job titles.
• To Apply: Share your resume, portfolio or social media accounts you have managed, current and expected salary, notice period, and a brief explanation of your strongest marketing achievement.

📌 Social Media (Raipur)
🏢 DUSALA INDIA
📍 Raipur