Location:
Kolkata Work Mode: Hybrid

Experience:
2–4 Years Department: Digital Marketing

About the Role
We are looking for a results-driven SEO & PPC Specialist with 2–4 years of hands-on experience in search engine optimization and paid advertising. The ideal candidate should have a strong understanding of organic search strategies, paid campaign management, keyword research, website analytics, and conversion optimization. The candidate will be responsible for improving online visibility, driving qualified traffic, generating leads, and optimizing digital marketing performance to achieve business objectives.

Key Responsibilities
• Develop and implement integrated SEO and PPC strategies to improve online visibility, website traffic, and lead generation.
• Conduct keyword research, competitor analysis, and search intent analysis to identify growth opportunities.
• Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and other on-page SEO elements.
• Execute off-page and technical SEO activities to improve search rankings, website authority, and overall performance.
• Plan, launch, manage, and optimize paid advertising campaigns, primarily through Google Ads.
• Manage campaign budgets, bidding strategies, audience targeting, and ad creatives to maximize campaign performance.
• Monitor and improve key performance metrics, including organic traffic, keyword rankings, CTR, CPC, CPA, conversion rates, and ROAS.
• Conduct A/B testing of ad copies, landing pages, and campaign strategies to improve conversions.
• Track and analyze website and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Identify technical SEO issues and coordinate with content and development teams to implement improvements.




• Prepare regular performance reports, analyze trends, and recommend data-driven optimization strategies.
• Stay updated on search engine algorithm changes, paid advertising trends, and digital marketing best practices. Required Skills & Qualifications
• 2–4 years of hands-on experience in SEO and PPC campaign management.
• Strong working knowledge of Google Ads, Google Analytics 4 (GA4), and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Understanding of on-page, off-page, and technical SEO practices.
• Knowledge of paid campaign optimization, conversion tracking, bidding strategies, and performance analysis.
• Strong analytical, problem-solving, and communication skills.
• Ability to interpret campaign data and translate insights into actionable strategies.
• Good organizational skills and the ability to manage multiple campaigns and priorities. Preferred Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Google Ads and Google Analytics certifications.
• Experience managing B2B or technology-focused digital marketing campaigns.
• Basic understanding of landing page optimization, content marketing, and Conversion Rate Optimization (CRO). What We’re Looking For
• A proactive and result-oriented professional with a strong sense of ownership.
• A data-driven individual focused on improving organic visibility, paid campaign performance, and lead quality.
• Someone who stays updated with evolving digital marketing trends and tools.
• A cooperative team player who can work effectively with content, design, and development teams. Interested candidates can share their updated resumes highlighting their experience in SEO, PPC, and digital campaign optimization.

📌 Search Engine Optimization Executive (Kolkata)
🏢 Pravaah Consulting
📍 Kolkata