This job is provided by apna.co We're Hiring: BTL – Business Development Associate (Female Candidates) Company: Urban Company

Category: InstaHelp

Location: Chennai, Tamil Nadu

Role Type: Full-time | Field-Based

About Urban Company

Urban Company is a technology-driven service platform that connects customers with trained and verified service professionals, making everyday home services more convenient and accessible.

About InstaHelp

InstaHelp is Urban Company's home-help category, focused on providing reliable household assistance to customers. The InstaHelp category is operated by female service professionals, creating opportunities for women to earn, become financially independent and build a sustainable livelihood.

Role Overview We are looking for strong, energetic and result-oriented female candidates for the BTL – Business Development Associate role. The candidate will be responsible for field recruitment, sourcing and onboarding female service professionals (maids) for the InstaHelp category.

This is a field-intensive role for someone who enjoys interacting with people, building relationships and achieving targets.

Key ResponsibilitiesConduct field-level recruitment activities to source and onboard female service professionals.

Identify potential candidates through residential communities, local markets, referrals and other sourcing channels.

Explain the InstaHelp category, earning opportunities, work model and benefits to prospective candidates.

Screen candidates, assess eligibility and guide them through the registration and onboarding process.

Build strong relationships with candidates and local community stakeholders.

Conduct BTL activities,



local campaigns and recruitment drives to generate leads.

Follow up with interested candidates and support them through onboarding and activation.

Achieve daily, weekly and monthly recruitment targets.

Identify new sourcing channels and implement effective field recruitment strategies.

Maintain accurate candidate data, recruitment reports and onboarding updates.

Candidate Requirements

Female candidates with strong communication, convincing and interpersonal skills.

Comfortable with extensive fieldwork and travelling within assigned areas.

Highly energetic, proactive and target-oriented, with a strong ownership mindset.

Ability to engage with women from diverse backgrounds and explain earning opportunities clearly.

Valuable relationship-building, negotiation and problem-solving skills.

Basic smartphone and data-management skills.

Prior experience in field recruitment, field sales, business development, community outreach or customer acquisition is preferred.

Freshers with strong communication skills and a willingness to work in the field may also apply.

What We OfferOpportunity to work with Urban Company and contribute to the growth of InstaHelp.

Performance-based incentives linked to recruitment achievements.

Hands-on experience in business development, field recruitment and category growth.

Career growth opportunities for high-performing candidates.

An opportunity to support women's employment and financial independence.

Ideal Candidate ProfileWe are looking for a confident, self-driven and action-oriented female candidate who can take ownership of field recruitment, build trust with prospective service professionals and consistently deliver onboarding targets.

📌 Business Development Associate (Chennai)
🏢 Urban
📍 Chennai