Role: Marketing Content Specialist
Type: Full-time
India, 6:30 AM-3:30 PM Pacific Time (night shift in India)
Reporting to: Head of Marketing

Wolf Mentoring helps senior technology professionals in the US land their next role through a fully managed, done-for-you job search service. We work with experienced technology leaders across Software Engineering, Data, IT, Product, and related fields, helping them secure interviews and offers for Manager, Director, VP, and C-level positions.
We take complete ownership of our clients' job searches, from positioning their experience and identifying the right opportunities to reaching hiring managers directly, generating interviews, and helping them prepare for offers. We're a bootstrapped, profitable, and growing company with a strong track record of generating interviews and placing senior technology leaders. We're building a marketing engine that educates our audience, demonstrates the value of our service, and consistently turns high-quality content into business growth.

We're looking for a Marketing Content Specialist who can research, write, and edit compelling content for senior technology professionals in the US. You'll help shape how Wolf Mentoring communicates with its audience across email, LinkedIn, YouTube, our website, and other marketing channels.

Your work will include writing client success stories, marketing emails, LinkedIn posts, memes, case studies, long-form articles, practical guides, and YouTube scripts. You'll take real client experiences, industry developments, research, and business insights and turn them into content that captures attention, communicates ideas clearly, and motivates the right audience to take action.
You'll need to understand the audience you're writing for, conduct thorough research, identify the most interesting angle, and build a compelling narrative around it. You'll also need to adapt your writing to different formats, from a short, punchy social media post to a detailed, research-backed article or a conversational YouTube script.

You'll collaborate closely with our marketing, delivery, and sales teams to understand our clients, communicate our value proposition, and produce content that supports our business goals. You'll also be expected to maintain a consistent publishing schedule, meet deadlines, incorporate feedback, and uphold high editorial standards.

We're open to freshers with exceptional writing ability as well as candidates with professional experience. If you enjoy turning complicated ideas into transparent, engaging stories and want your writing to have a measurable impact on a growing business, this role is for you.

Copywriting & Creative Development
Create marketing creatives across multiple channels, including emails, LinkedIn posts, client result posts, memes, case studies, website copy, articles, and guides.
Turn client success stories, interview results, offers, and real job-search experiences into compelling narratives that demonstrate Wolf Mentoring's value.
Write marketing emails that communicate relevant problems, highlight our approach, establish credibility, and encourage prospective clients to take the next step.
Develop engaging hooks, headlines, subject lines, calls to action, and messaging angles tailored to the intended audience and platform.
Adapt content to suit different formats, audiences, and stages of the marketing funnel while maintaining a consistent brand voice.
Balance creativity with clarity, factual accuracy, and the commercial objectives of each piece of content.

YouTube Scriptwriting

Research, develop, and write YouTube scripts on topics relevant to senior technology leaders, including job-search strategy, hiring trends, compensation, career progression, layoffs, and the technology job market.
Develop strong openings, logical narrative structures,



supporting arguments, examples, and transitions that keep the audience interested throughout the video.
Incorporate relevant statistics, credible sources, real-world examples, and expert perspectives to strengthen the quality of the content.
Collaborate with the marketing team to develop video ideas, refine angles, and ensure scripts align with Wolf Mentoring's positioning and business goals.
Review and refine scripts based on editorial feedback and, where available, audience retention and average view duration data.

Research & Long-Form Content

Investigate topics such as hiring trends, technology leadership roles, compensation benchmarks, interview processes, job-search challenges, and developments in the US tech industry.
Support claims with reliable sources, relevant data, and credible examples rather than relying on assumptions or generic advice.
Evaluate sources critically, verify significant facts, and ensure that published content is accurate, relevant, and well-informed.
Translate technical or unfamiliar concepts into clear, useful content without oversimplifying important details.
Identify interesting perspectives and underexplored angles that make our content more informative and differentiated from competing material.

Develop client success stories using real client experiences, job-search journeys, interview outcomes, and offer details.
Turn raw information, call summaries, client feedback, and performance data into well-structured emails, LinkedIn posts, and case studies.
Present results accurately and in context, ensuring that claims, compensation figures, interview counts, timelines, and other details are supported by the available information.
Maintain appropriate confidentiality when writing about clients and anonymize identifying details when required.
Repurpose successful case studies into multiple content formats while preserving the integrity of the original story.

Brand Voice & Editorial Quality

Maintain consistency in Wolf Mentoring's brand voice, tone, messaging, style, and editorial standards across all content channels.
Edit and proofread content for grammar, punctuation, readability, structure, factual accuracy, and clarity.
Ensure each piece of content has a clear purpose, a logical flow, and messaging appropriate to its intended audience.
Incorporate feedback constructively and refine drafts until they meet the required quality standards.
Identify weak arguments, unsupported claims, repetitive phrasing, unclear explanations, and generic messaging, and improve them before publication.
Update existing content to improve its accuracy, relevance, readability, consistency, and effectiveness.

Develop a strong understanding of senior technology leaders, including their roles, career aspirations, compensation expectations, and job-search challenges.
Become familiar with common technology leadership titles and functions across Software Engineering, Data, IT, Infrastructure, Cloud, Product, and related fields.
Understand the problems our audience faces and use that knowledge to create relevant, empathetic, and persuasive content.
Collaborate with marketing, delivery, and sales teams to gather client insights, understand recurring objections, and identify topics worth addressing.
SEO & Digital Publishing

Apply SEO fundamentals when developing website content, articles, and guides where appropriate.
Structure content using clear headings, relevant keywords,



descriptive titles, and logical information hierarchies.
Update existing website content to improve relevance, readability, search visibility, and alignment with current messaging.
Follow digital publishing best practices and ensure content is prepared for its intended platform.
Work with the marketing team to align content topics with audience needs, search intent, and broader marketing priorities.

Editorial Planning & Collaboration

Work with the marketing team to plan content initiatives, develop ideas, and maintain a consistent publishing schedule.
Manage multiple assignments and deadlines across different content formats and channels.
Provide constructive feedback on content and contribute to maintaining quality standards across the team.
Bachelor's degree in English, Communications, Journalism, Marketing, or a related field, or equivalent practical experience.
Experience: Open to freshers and candidates with 1+ year of experience in copywriting, content writing, editing, journalism, or a related field. Strong writing samples and demonstrated ability matter more than years of experience.
Writing & Storytelling: Strong writing skills and the ability to develop compelling narratives, communicate ideas clearly, and adapt tone and style to different audiences and platforms.
Research Skills: Ability to investigate unfamiliar topics, evaluate credible sources, verify claims, and produce accurate, well-informed content.
Editing & Proofreading: Ability to understand the needs of a specific audience and create content that is relevant, useful, engaging, and aligned with business objectives.
Content Versatility: Willingness and ability to work across multiple formats, including emails, social media posts, memes, case studies, articles, guides, website copy, and video scripts.
Digital Marketing Fundamentals: Understanding of digital content standards, SEO basics, content distribution, and publishing practices.
Collaboration: Willingness to work closely with marketing, delivery, and sales teams to gather insights and develop effective messaging.
Openness to feedback, attention to editorial guidance, and a willingness to learn and apply established writing frameworks and brand guidelines.
Comfort with producing content consistently in a high-volume environment while maintaining quality and meeting deadlines.
This schedule requires working overnight in India.

A portfolio of writing samples, including articles, marketing emails, social media content, or video scripts.
Experience writing for B2B audiences, technology professionals, recruitment businesses, career services, or professional services firms.
Experience writing YouTube scripts or other long-form video content.
Familiarity with SEO tools, content management systems, editorial calendars, and productivity software.
Experience using analytics such as engagement, click-through rates, and video retention to improve content performance.
Experience using AI-assisted research and writing tools responsibly, with strong independent judgment and fact-checking.

This is a full-time, execution-focused role with responsibility for producing high-quality content consistently across multiple marketing channels.
We welcome freshers who can demonstrate exceptional writing ability, curiosity, discipline, and a willingness to learn.
You'll receive briefs, editorial guidance, and established frameworks, but you'll also be expected to exercise independent judgment, conduct your own research, and take ownership of the quality of your work.
The role involves both creative assignments and repetitive content production. If you love writing, enjoy researching unfamiliar topics, and want to create content that informs, engages, and drives real business results, we'd love to hear from you.

📌 Marketing Executive & Social Media Content Creator (India)
🏢 Wolf Mentoring
📍 India