Role: Marketing & User Acquisition Intern

Company: Upwardly (upwardly.co.in)

Location: Remote (India)

Duration: 3 – 6 Months

Type: Internship (with Pre-Placement Offer / PPO potential)

Stipend: Performance-linked stipend up to 50k INR / month (₹50,000 INR)

About Upwardly:

Upwardly is an outcome-driven mentorship and career acceleration platform founded by IIT alumni and engineering leaders from top tech giants (Google, Flipkart, MPL). We help ambitious software engineers bridge the gap between traditional development and high-leverage roles — including Forward Deployed Engineering (FDE), AI Engineering, and elite full-stack system architecture — through 1:1 mentorship from seasoned industry staff engineers, hands-on production capstones, and referral networks.

About the Role:

We are looking for an ambitious, creative, and data-driven Marketing and Acquisition Intern to join our core growth team. In this role, you will work directly alongside the founders to design, experiment with, and scale organic and inbound user acquisition channels across LinkedIn, developer communities, and university networks.

Key Responsibilities:

- Growth & User Acquisition: Ideate, launch, and scale multi-channel acquisition campaigns to attract ambitious engineering students and early-career software developers to Upwardly.
- Content Marketing & Distribution: Write high-engagement, insightful content on LinkedIn, X (Twitter), and developer forums (deep-dives into tech careers, FDE vs SDE comparisons, system design, case studies).
- Campus & Community Partnerships: Build relationships with university coding clubs, tech communities (Discord, Slack, Reddit), and hackathon organizers to drive workshop and mentorship program sign-ups.




- Funnel Optimization & Experimentation: Monitor top-of-funnel acquisition metrics (CTR, conversion rate, cost per acquisition), run fast A/B tests on messaging, and iterate based on real data.
- Webinars & Masterclasses: Plan, market, and coordinate live masterclasses, AMAs with Staff Engineers, and tech bootcamps.

What We’re Looking For:

- Current student or recent graduate in Marketing, Business, Communications, Computer Science, or related fields.
- Exceptional written English and storytelling ability — you know how to write viral hooks, break down technical topics, and craft persuasive copy.
- Strong familiarity with LinkedIn organic growth, social media dynamics, and modern software developer culture.
- High ownership, self-starter mentality, and relentless drive — you do not wait for instructions, you test, measure, and optimize.
- Bonus: Experience with Canva/Figma, running student ambassador programs, or personal content creation/audience building.

What We Offer:

- Performance-Linked Stipend (Up to 50k INR / month): We offer an aggressive, performance-linked stipend structure — the more users you acquire, the more you earn! Payouts scale directly with user acquisition and can go up to ₹50,000 INR (50k INR / month) based on results.
- Direct Founder Mentorship: Work shoulder-to-shoulder with startup founders who have scaled engineering and growth teams at top tech companies.
- High Leverage & Real Ownership: You are not doing busywork; your campaigns directly move business metrics and revenue from Day 1.
- Pre-Placement Offer (PPO): Exceptional performers will be rapid-tracked for full-time Growth / Marketing Associate roles.
- Flexible Remote Culture: Output-driven, remote-first environment. Work from anywhere in India.

📌 Marketing Intern (India)
🏢 Upwardly
📍 India