JOB DESCRIPTION

India T&M; Special Bonus:

Req ID: 394957

We are currently seeking a Lead Consultant to join our team in Mumbai, Mahārāshtra (IN-MH), India (IN).

Job Description – Salesforce Marketing Cloud Tech Lead
Role: Salesforce Marketing Cloud Tech Lead Experience: 8–12 Years Location: Mumbai
Role Overview
We are looking for an experienced Salesforce Marketing Cloud Tech Lead to lead the design, development, integration, and implementation of Salesforce Marketing Cloud solutions. The candidate will work closely with business, Salesforce, and technical teams to deliver scalable and effective marketing automation solutions.
Key Responsibilities
•
Lead the design, development, configuration, and implementation of Salesforce Marketing Cloud (SFMC) solutions.
•
Develop and manage Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, and Mobile Studio solutions.
•
Design and implement complex customer journeys, segmentation, personalization, and marketing automation workflows.
•
Develop and optimize SQL queries for data segmentation, audience creation, and campaign execution.
•
Work extensively with AMPscript and SSJS for dynamic content and personalized communications.
•
Design and manage data extensions, data relationships, subscriber management, and contact models.
•
Integrate Salesforce Marketing Cloud with Salesforce CRM and other enterprise applications using APIs and integration mechanisms.
•
Work on REST/SOAP APIs, data synchronization, and external system integrations.
•
Lead technical discussions with business stakeholders and Salesforce teams. Ensuring the Salesforce Marketing Cloud/Data cloud platform aligns with business requirements.
•
Review technical requirements, prepare solution designs, and provide effort estimates.
•
Ensure development follows Salesforce and Marketing Cloud best practices, security standards,



and coding standards.
•
Troubleshoot production issues and provide technical solutions within agreed SLAs.
•
Perform code reviews and mentor junior Salesforce Marketing Cloud developers.
•
Coordinate with offshore/onshore teams and stakeholders for delivery, testing, deployment, and production support.
•
Participate in release management, deployment, and setting management activities.
•
Maintaining data quality and developing strategies for data cleansing
•
Creating reports and dashboards to track campaign results and provide insights for promotional campaigns.
•
Manage and optimize the use of Salesforce Marketing Cloud for email, SMS and Whats App
•
Excellent communication skills.
Mandatory Skills
•
Strong hands-on experience in Salesforce Marketing Cloud.
•
Strong expertise in:
o
Journey Builder
o
Automation Studio
o
Email Studio
o
Contact Builder
o
Content Builder
•
Strong knowledge of AMPscript and SSJS.
•
Strong hands-on experience with SOQL and data segmentation.
•
Experience with Salesforce CRM integration.
•
Good understanding of REST/SOAP APIs and integration concepts.
•
Experience in designing scalable Marketing Cloud solutions.
•
Strong troubleshooting and analytical skills.
•
Experience leading a team or working as a technical lead.
•
Salesforce Certified Marketing Cloud Engagement Administrator
•
Salesforce Certified Marketing Cloud Engagement Specialist
•




Salesforce Certified Marketing Cloud Engagement Consultant
•
Salesforce Certified Marketing Cloud Engagement Developer
Good to Have
•
Salesforce Marketing Cloud certifications such as Marketing Cloud Engagement Developer or related certifications.
•
Experience with Salesforce Data Cloud / Data 360 - Salesforce Certified Data 360 Consultant certifications.
•
Knowledge of Salesforce Sales Cloud and Service Cloud.
•
Experience with enterprise-scale marketing campaigns and customer 360 implementations.
•
Knowledge of CI/CD and deployment tools.
•
Experience working in Agile development environments.
Key Competencies
•
Technical leadership
•
Solution design and architecture
•
Strong communication and stakeholder management
•
Problem-solving and analytical skills
•
Team mentoring and coordination
•
Ability to work independently and manage multiple priorities
Education
Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.

About NTT DATA

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.;

📌 Lead Consultant (India)
🏢 NTT
📍 India