Area Sales Manager Foodservice & Independent Accounts

Experience: 6–10+ years
Industry: FMCG / Food & Beverage / Bakery / Dairy / Perishables

Job Summary

We are looking for a results-driven Area Sales Manager to drive B2B sales and territory expansion across bakeries, cafs, restaurants, cloud kitchens, hotels, and other foodservice accounts.

Key Responsibilities
Map territories and identify potential foodservice and institutional customers.
Acquire current outlets and build a solid pipeline of prospective accounts.
Conduct product sampling, demonstrations, and commercial negotiations to convert prospects into customers.
Drive repeat orders, revenue growth, and customer retention across assigned territories.
Develop strong relationships with chefs, procurement teams, outlet owners, and decision-makers.
Manage sales targets, account-wise performance, pricing, collections, and sales reporting.




Coordinate with supply chain and operations teams to ensure timely deliveries and customer satisfaction.
Monitor competitor activity, market trends, and opportunities for territory expansion.

Candidate Profile
6–10+ years of experience in HoReCa, foodservice, bakery, dairy, FMCG, or perishable-product sales.
Proven track record in B2B field sales, outlet acquisition, and revenue generation.
Robust territory management, negotiation, relationship-building, and execution skills.
Willingness to travel extensively within the assigned territory.
Experience managing independent foodservice accounts is highly preferred.

Key Success Metrics: New outlet acquisition, monthly revenue, repeat-order rate, territory coverage, and collection efficiency.

📌 Area Sales Manager Hyderabad (India)
🏢 Egg Break
📍 India