Responsible for promoting the company’s products, generating qualified leads through field and digital marketing, and supporting sales growth through effective marketing execution.
Key Roles
1. Lead Generation & Field Marketing
- Execute field marketing, stall activities, and exhibitions :
- Identify target areas and high-potential locations :
- Generate and share qualified leads with the sales team
2. Route Planning & Field Execution
- Plan daily and weekly routes for effective area coverage :
- Focus on high-conversion zones and repeat visits :
- Coordinate with sales team for key site visits
3. Digital Marketing Coordination
- Coordinate with third-party agencies for campaigns and leads :
- Monitor digital leads and ensure timely follow-up :
- Review campaign performance and report insights
4. Branding & Promotion
- Maintain brand visibility across all channels :
- Support marketing materials (brochures, banners, etc.) :
- Ensure brand consistency in all activities
5. CRM, Reporting & Market Insights
- Update leads and activities in CRM regularly :
- Track lead status, performance, and ROI :
- Analyze market trends, competitors, and customer feedback