Role & responsibilities

SEO

- Run technical SEO audits and fix issues: indexing, crawl errors, redirects, site speed, Core Web Vitals, schema markup
- Do keyword research for B2B and industrial products, including low-volume, high-intent terms
- Optimise on-page elements and plan content with our writers
- Build quality backlinks through ethical, relevant outreach and digital PR
- Manage local SEO and Google Business Profiles
- Optimise for AI search (Google AI Overviews, ChatGPT, Perplexity), also called AEO/GEO
- Handle website migrations and redesigns from an SEO point of view

Performance Marketing

- Plan, set up and optimise Google Ads campaigns (Search, Display, PMax), and LinkedIn/Meta Ads where relevant
- Manage keyword strategy, negative keywords, ad copy testing and landing page improvements
- Set up conversion tracking using GA4 and Google Tag Manager (forms, calls, WhatsApp)
- Bring down cost per lead and improve lead quality within client budgets

Reporting & Client Work

- Track performance in GA4, Google Search Console and Looker Studio




- Prepare clear monthly reports focused on leads and business outcomes
- Explain results and recommendations to clients in simple terms

Preferred candidate profile

- 2-6 years of hands-on SEO experience, with results you can show (traffic, rankings, leads)
- At least 1-2 years running Google Ads campaigns with real budgets
- Strong grasp of technical SEO, on-page SEO and ethical link building
- Working knowledge of GA4, GTM, Google Search Console and Google Ads conversion tracking
- Comfortable with SEO tools
- Experience with WordPress
- Ability to manage multiple client accounts and deadlines
- Positive written and spoken English
- Experience with B2B, industrial, manufacturing or engineering websites
- Experience with LinkedIn Ads for B2B lead generation
- Exposure to AEO/GEO and AI search visibility
- Basic HTML/CSS knowledge
- Agency experience

📌 SEO & Performance Marketing Specialist (Pune)
🏢 Passion Minds
📍 Pune