Performance Marketing & E-commerce Manager

Location:
Surat, Gujarat Work Mode: Full-time | On-site

Salary:
₹30,000 – ₹35,000 per month

Experience:
1–3 years About SUBO SUBO is a fast-growing Indian women’s Western-wear brand built for the modern woman — combining contemporary fashion, premium experience and accessible pricing. We’re looking for a Performance Marketing & E-commerce Manager who can take ownership of our complete digital growth ecosystem and drive one clear goal: profitable sales and measurable business growth. What You’ll Own Paid Performance Marketing
* Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads
* Take complete ownership of campaign strategy, targeting, creatives, budgets and performance
* Continuously test new audiences, creatives, products, offers and campaign structures
* Track and improve ROAS, CAC, CTR, CPC, CPA, Conversion Rate and overall revenue
* Identify what is working and scale winning campaigns
* Explore and manage emerging platforms in the future, including Pinterest, Snapchat, ChatGPT/OpenAI advertising and other relevant channels Shopify & E-commerce
* Manage and optimise the Shopify backend from a conversion perspective
* Monitor the complete customer journey: Product → Add to Cart → Checkout → Purchase
* Identify and fix conversion drop-offs
* Work on product listings, collections, pricing, offers, tracking and conversion optimisation
* Coordinate with the creative, content and e-commerce teams to improve website performance Analytics & Growth
* Monitor daily/weekly performance and prepare actionable reports
* Analyse customer behaviour and funnel performance
* Understand where money is being spent and where revenue is coming from
* Build a data-driven approach to continuously improve sales
* Work closely with the founder and internal team on growth strategy What We’re Looking For




* 1–3 years of hands-on experience in Performance Marketing / D2C E-commerce
* Strong practical experience with Meta Ads & Google Ads
* Good understanding of Shopify and e-commerce funnels
* Strong understanding of conversion tracking, pixels, GA4 and marketing analytics
* Comfortable working with numbers, dashboards and performance reports
* Ability to independently plan, execute, analyse and optimise campaigns
* Strong understanding of D2C metrics such as ROAS, CAC, CPA, AOV, CTR, CPC and Conversion Rate
* Someone who thinks beyond “running ads” and understands how advertising connects to actual sales Bonus Skills Experience with:
* Google Merchant Center / Performance Max
* GA4 & Google Tag Manager
* Shopify Analytics
* Pinterest Ads
* Snapchat Ads
* Influencer / affiliate performance marketing
* CRO & landing-page optimisation
* New-age advertising platforms and AI-driven marketing tools The Person We Want We’re looking for someone who is hands-on, analytical and hungry to grow. You should be someone who:
* Takes ownership rather than waiting for instructions
* Understands that sales matter more than vanity metrics
* Is comfortable testing, failing, learning and testing again
* Can work in a fast-moving startup environment
* Can look at numbers and immediately ask, “Why did this happen, and what do we do next?” Why Join SUBO?
* Work directly with the founders
* Opportunity to build the performance marketing function from the ground up
* Real ownership over advertising budgets and growth
* Fast-paced fashion D2C environment
* Opportunity to work across Meta, Google, Shopify and emerging digital platforms
* Significant growth chance as the brand scales

Salary:
₹30,000 – ₹35,000/month, depending on experience and skill set.

Location:
Surat, Gujarat Work Mode: Full-time | On-site ? Interested? Apply through LinkedIn with your resume and a brief note about your experience managing D2C performance marketing campaigns. SUBO — Western Wear for Everyone, Everywhere.

📌 Performance Marketing (Surat)
🏢 Subo
📍 Surat