Performance Marketing & E-commerce Manager

Location: Surat, Gujarat

Work Mode: Full-time | On-site

Salary: ₹30,000 – ₹35,000 per month

Experience: 1–3 years

About SUBO

SUBO is a fast-growing Indian women’s Western-wear brand built for the modern woman — combining contemporary fashion, premium experience and accessible pricing.

We’re looking for a Performance Marketing & E-commerce Manager who can take ownership of our complete digital growth ecosystem and drive one clear goal: profitable sales and measurable business growth.

What You’ll Own

Paid Performance Marketing

Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads

Take complete ownership of campaign strategy, targeting, creatives, budgets and performance

Continuously test new audiences, creatives, products, offers and campaign structures

Track and improve ROAS, CAC, CTR, CPC, CPA, Conversion Rate and overall revenue

Identify what is working and scale winning campaigns

Explore and manage emerging platforms in the future, including Pinterest, Snapchat, ChatGPT/OpenAI advertising and other relevant channels

Shopify & E-commerce

Manage and optimise the Shopify backend from a conversion perspective

Monitor the complete customer journey: Product → Add to Cart → Checkout → Purchase

Identify and fix conversion drop-offs

Work on product listings, collections, pricing, offers, tracking and conversion optimisation

Coordinate with the creative, content and e-commerce teams to improve website performance

Analytics & Growth

Monitor daily/weekly performance and prepare actionable reports

Analyse customer behaviour and funnel performance

Understand where money is being spent and where revenue is coming from

Build a data-driven approach to continuously improve sales

Work closely with the founder and internal team on growth strategy

What We’re Looking For





1–3 years of hands-on experience in Performance Marketing / D2C E-commerce

Strong practical experience with Meta Ads & Google Ads

Good understanding of Shopify and e-commerce funnels

Solid understanding of conversion tracking, pixels, GA4 and marketing analytics

Comfortable working with numbers, dashboards and performance reports

Ability to independently plan, execute, analyse and optimise campaigns

Strong understanding of D2C metrics such as ROAS, CAC, CPA, AOV, CTR, CPC and Conversion Rate

Someone who thinks beyond “running ads” and understands how advertising connects to actual sales

Bonus Skills

Experience with

Google Merchant Center / Performance Max

GA4 & Google Tag Manager

Shopify Analytics

Pinterest Ads

Snapchat Ads

Influencer / affiliate performance marketing

CRO & landing-page optimisation

New-age advertising platforms and AI-driven marketing tools The Person We Want

We’re looking for someone who is hands-on, analytical and hungry to grow.

You should be someone who:

Takes ownership rather than waiting for instructions

Understands that sales matter more than vanity metrics

Is comfortable testing, failing, learning and testing again

Can work in a fast-moving startup environment

Can look at numbers and immediately ask, “Why did this happen, and what do we do next?”

Why Join SUBO?

Work directly with the founders

Opportunity to build the performance marketing function from the ground up

Real ownership over advertising budgets and growth

Fast-paced fashion D2C environment

Opportunity to work across Meta, Google, Shopify and emerging digital platforms

- Significant growth opportunity as the brand scales

Salary: ₹30,000 – ₹35,000/month, depending on experience and skill set.

Location: Surat, Gujarat

Work Mode: Full-time | On-site

? Interested? Apply through LinkedIn with your resume and a brief note about your experience managing D2C performance marketing campaigns.

SUBO — Western Wear for Everyone, Everywhere.

📌 Performance Marketing & E-commerce Manager (Surat)
🏢 Subo
📍 Surat