Job Description
Performance Marketing Analyst Department: Marketing

Experience:
1-3 Years Employment Type: Full-Time

About the Role
We are looking for a detail-oriented and analytical Performance Marketing Analyst to manage marketing reports, analyze campaign performance, automate reporting processes, and generate actionable insights. The ideal candidate should have a strong understanding of digital marketing metrics, data analysis, dashboard development, and reporting automation, along with knowledge of Google Ads, Meta Ads, and marketing analytics tools.

Key Responsibilities

- Prepare and maintain daily, weekly, and monthly performance marketing reports.
- Analyze paid and organic marketing performance across multiple marketing channels.
- Monitor key metrics, including impressions, clicks, CTR, CPC, CPM, conversions, CPA, CAC, and ROAS.
- Collect, consolidate, validate, and reconcile marketing data from multiple sources.
- Identify and resolve data discrepancies between advertising platforms, CRM systems, and internal reports.
- Develop and maintain dashboards using Excel, Google Sheets, Power BI, and Looker Studio.
- Automate recurring reports and improve reporting efficiency by reducing manual work.
- Analyze lead generation, customer acquisition, sign-ups, First-Time Recharges (FTR), and First-Time Shipments (FTS).
- Track campaign performance and identify trends, gaps, and opportunities for improvement.
- Analyze email and WhatsApp marketing campaign performance.
- Coordinate with marketing, sales, and other internal teams to ensure data accuracy and reporting consistency.
- Analyze social media post and reel performance across Instagram, YouTube, LinkedIn, and other platforms,



providing reports and insights for future improvement.
- Provide data-driven insights and recommendations to support marketing decisions.
- Maintain reporting documentation and ensure timely delivery of reports. Required Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
- 1-3 years of experience in performance marketing analytics, digital marketing reporting, or marketing data analysis.
- Good understanding of Google Ads and Meta Ads metrics, campaign structures, and performance indicators.
- Advanced proficiency in Microsoft Excel and Google Sheets.
- Working knowledge of Power BI, Looker Studio, or Tableau.
- Understanding of Google Analytics 4 (GA4) and digital marketing tracking.
- Experience in data validation, dashboard creation, reporting automation, and performance analysis.
- Robust analytical, problem-solving, and communication skills.
- Ability to work with large datasets and identify data inconsistencies. Key Skills
- Performance Marketing Analytics
- Marketing Reporting and Dashboard Automation
- Data Analysis and Reconciliation
- Microsoft Excel and Google Sheets
- Power BI and Looker Studio
- Google Ads and Meta Ads Metrics
- Google Analytics 4 (GA4)
- CRM Data Validation
- Email and WhatsApp Marketing Analytics
- Reporting Process Optimization Key Performance Indicators (KPIs)
- Accuracy and timely delivery of marketing reports.
- Reduction in manual reporting efforts through automation.
- Accuracy of dashboards and performance tracking.
- Identification and resolution of data discrepancies.
- Quality of data-driven insights and recommendations.
- Efficiency of reporting processes.
- Consistency of marketing data across multiple sources.

📌 Performance Marketing Analyst (Gurugram)
🏢 Om Logistics Supply Chain
📍 Gurugram