About the Role
We are looking for a creative, proactive and result-oriented Social Media Executive with 2+ years of experience in managing multiple social media platforms, developing engaging content, planning marketing strategies and running paid advertising campaigns. The ideal candidate should have solid knowledge of social media trends, content creation, brand communication, audience engagement and performance marketing, along with hands-on experience in PPC campaigns.
Key Responsibilities
1. Social Media Management
- Manage and grow company profiles across LinkedIn, Instagram, Facebook, X (Twitter) and other relevant platforms.
- Plan, schedule and publish regular posts, reels, stories, carousels and promotional content.
- Develop and execute monthly social media content calendars.
- Maintain consistent brand identity, tone and communication across all platforms.
- Monitor comments, messages, audience engagement and community interactions.
- Stay updated with the latest social media trends, algorithms and industry developments. 2. Content Creation & Strategy
- Create engaging, creative and informative content for different social media platforms.
- Write attractive captions, creative headlines, hooks and relevant hashtags.
- Develop content for company updates, brand awareness, product promotions, campaigns and hiring posts.
- Coordinate with graphic designers and video editors for creatives, reels and promotional videos.
- Research trending topics and competitor activities to develop effective content strategies.
- Ensure all content is grammatically correct,
engaging and aligned with company objectives. 3. LinkedIn Marketing & Management
- Independently manage and optimize the company's LinkedIn page.
- Create professional LinkedIn posts, industry updates, company stories and thought-leadership content.
- Develop strategies to increase followers, reach, engagement and brand visibility.
- Manage employee advocacy and encourage team participation in company updates.
- Identify relevant industry trends, business opportunities and audience interests. 4. PPC & Paid Advertising
- Plan, execute and manage paid advertising campaigns on Google Ads and Meta Ads.
- Handle campaign setup, audience targeting, keyword research and budget allocation.
- Monitor CPC, CPM, CTR, CPL, conversions and overall campaign performance.
- Optimize campaigns to improve ROI and generate quality leads.
- Create and test different ad copies, creatives and audience segments.
- Prepare campaign performance reports and recommend improvements. 5. Analytics & Reporting
- Track social media performance, reach, impressions, engagement and follower growth.
- Analyze campaign performance using platform analytics and reporting tools.
- Prepare weekly and monthly performance reports.
- Identify areas for improvement and implement data-driven strategies. Required Skills & Qualifications
- Minimum 2+ years of hands-on experience in social media management and digital marketing.
- Excellent content writing, copywriting and communication skills.
- Strong knowledge of LinkedIn, Instagram, Facebook and other social platforms.
- Practical experience with Google Ads and Meta Ads.
- Knowledge of Canva, Meta Business Suite and social media scheduling tools.
- Understanding of SEO basics, hashtags, social media algorithms and digital marketing trends.
- Knowledge of Google Analytics 4 and Google Search Console is an added advantage.
- Creative thinking, time management and multitasking abilities.
- Ability to independently manage multiple social media accounts. Preferred Candidate
- Someone who can independently handle social media activities from content planning to publishing and performance analysis.
- A creative thinker who understands current social media trends.
- Someone who can combine organic social media growth with paid advertising strategies.
- A candidate who is focused on brand building, engagement and lead generation.
How to Apply
? Interested candidates can share their updated resume at
[email protected] along with their portfolio or links to social media pages/campaigns they have managed.
Location:
Noida, Sector 62 Experience Required: 2+ Years Pay: ₹20,000.00
- ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule Work
Location:
In person
📌 Social Media Executive (Noida)
🏢 E2WEB SERVICES
📍 Noida