Sales and Target achievement Responsible for execution of sales plan in the assigned territory to meet the secondary sales target for all product categories
• Analyze the annual secondary sales target received from branch and plan its achievement by SKU & allocation among the WD / Routes, Team leaders & Sales executives by volume and by value.
• Monitor the Daily / weekly performance, route plans, stock levels of the sales executives through the MIS system reports
• Set and review the input and output metrics for the sales executives to ensure target delivery
• Plan improvisations in the beat plan based on reactive inputs from the market and ensure approval from ASM
• Ensure that the salesmen and the team leaders follow the stock carrying, availability and freshness norms.
• Ensure implementation and conduct On the job trainings besides classroom training of best practices to sales executives / team leaders as recommended by RSDM for better sales execution
• Gather Market Information & business Intelligence. Promptly share it with the seniors and use the information appropriately for better business performance.
• Key Accounts / Dealer management
• Compliance to COTPA and management of regulatory environment in consultation with ASM and Sales Manager.
• Ensure that the targeted GMC & NMC numbers are met. 2. WD(Distributor) management Manage WD & its infrastructure using WD performance mgt. system
• Monitor & control sales expenses and ensure they fall within the stipulated sales budget for the zone
• Monitor Stocks physically & ensure required DASH level across SKUs. Immediately escalate to ASMs in case of low inventory.




• Ensure timely communication to WDs regarding inputs including trade and consumer schemes.
• Ensure that the W/D is aware and following the norms as per the WD performance Management system. 3. Data Analysis & Reporting Collate S & D data, analyse it for trends & issues and use it appropriately
• Ensure Desired Data Accuracy Levels, timely completion of surveys and smooth operation of SFA / ADES.
• Effectively use of SFA/ADES data to monitor and improve performance across SKUs.
• Provide feedback to ASMs/SMs to assist them in sales forecasting for the region
• Assess market brand AVF through reports received from sales executives
• All reports like the town reports to be sent to all concerned as per norms. 4. Visibility Management Responsible for visibility management in the AM territory
• Visibility Norms / inputs for Non permanent / unpaid visibility) merchandising
• Responsible for merchandising rental payments
• Selection and negotiation of visibility outlets. 5. Recent Product Launches To ensure New Products/Categories get launched in AM territory smoothly
• Timely census, if required
• Planning and resource allocation for Launch
• Communication & training specific to Launch
• Quality execution of activities as planned .
• Timely reporting of progress and exceptional reporting 6. Supply Chain Management Facilitate co-ordination between customers / WDs and dispatch offices for smooth transaction and engage with marketing team to
• Follows the prescribed despatch system & engage with ASM to plan dispatches and forecast demands to ensure adequate stock cover across categories
• Analysis of data and co-ordinate with secondary sales

📌 Assistant Sales Manager (Charminar)
🏢 Lakshya Education Consultancy
📍 Charminar