Head of Marketing ECLAT Health Solutions Reports to: Chief Executive Officer | Scope: Global marketing About ECLAT ECLAT Health Solutions combines healthcare expertise, technology, and global delivery to support providers, health plans, and organizations managing value-based care. Our services and evair platform address revenue cycle performance, medical coding, risk adjustment, clinical documentation, and record retrieval. We are expanding how clients use our services and technology, including standalone software and integrated solutions. Position overview We are seeking a Head of Marketing to lead ECLATs global marketing strategy and execution. This leader will strengthen the ECLAT and evair brands, generate qualified demand, and help turn product capabilities and client results into revenue growth. The role combines strategic leadership with hands-on execution across product marketing, demand generation, content, digital marketing, corporate communications, and events. Working closely with Sales, Client Success, Product, and Revenue Operations, this leader will build marketing programs that support recent client acquisition, growth within existing accounts, and adoption of new solutions.

Key responsibilities
Marketing strategy and market positioning
- Develop an annual marketing plan and budget aligned with company revenue goals, divisional priorities, target accounts, and product growth objectives.
- Define distinct positioning for ECLATs services and the evair platform, with clear value propositions for hospitals, medical groups, health plans, and at-risk providers.
- Use customer research, competitive intelligence, and market insights to guide segmentation, messaging, investment, and go-to-market priorities. Demand generation and revenue growth
- Build integrated campaigns across account-based marketing, search, email, social media, webinars, events, and partner channels to create qualified sales opportunities.
- Partner with Sales on new logos and Client Success on same-store growth, cross-selling, and expansion campaigns tailored to client needs.
- Work with RevOps to define lead qualification, routing, follow-up expectations,



and attribution; connect marketing investment to pipeline, bookings, and realized revenue. Product marketing and sales enablement
- Lead positioning and launches for evair Capture, Retrieve, Surface, Submit, and Recover, translating approved capabilities into buyer-specific use cases and business value.
- Create sales presentations, product collateral, competitive comparisons, demo narratives, and ROI materials for both software and services offerings.
- Develop white papers and client case studies with Product, clinical experts, and Operations; substantiate AI, accuracy, productivity, and financial outcome claims before publication. Brand and executive communications
- Own brand consistency, website messaging, editorial planning, public relations, and executive thought leadership across ECLAT and evair.
- Build relationships with industry analysts, media, and relevant research and ratings organizations; coordinate briefings, submissions, and approved client references.
- Support acquisition announcements, brand integration, and corporate milestones. Partner with the CEO and CFO on approved investor-facing narratives and presentations. Events and strategic partnerships
- Set the marketing strategy for conferences, executive summits, webinars, and client events, including target audiences, messaging, pre-event outreach, and post-event conversion.
- Coordinate with Sales and executive support on meeting goals and event execution; measure qualified meetings, opportunities, and revenue from each investment.
- Build joint campaigns with technology, advisory, and channel partners to reach priority buyers. Team leadership and marketing operations




- Build and lead a global marketing team with clear accountability for product marketing, demand generation, content, digital channels, and creative execution.
- Manage agencies, vendors, marketing technology, and spending. Use automation and AI tools to improve research, production, and campaign effectiveness.
- Establish a monthly performance review with RevOps and Finance, reallocate spending based on results, and address gaps against agreed targets. Required qualifications
- 15+ years of progressive B2B marketing experience, including at least 5 years leading a marketing function or a significant global business portfolio.
- Demonstrated success marketing healthcare technology, enterprise software, or technology-enabled services to U.
S. enterprise buyers.
- Demonstrated improvements in market positioning, qualified pipeline, and revenue through integrated campaigns.
- Strong product marketing, demand generation, executive communications, and analytical skills.
- Experience building teams across geographies, managing budgets and agencies, and working directly with executive leadership.
- Bachelors degree or equivalent relevant experience. MBA or advanced marketing education preferred. Preferred experience Revenue cycle management, risk adjustment, value-based care, or healthcare AI; marketing both SaaS and services; acquisition integration; analyst relations; and supporting a business through rapid growth or public-market readiness. Measures of success Agree targets with the CEO, RevOps, and Finance by division and product.
- Marketing-sourced qualified pipeline and attributable bookings, with influenced pipeline reported separately to avoid double counting.
- Conversion from qualified leads to opportunities and wins, cost per qualified opportunity, and campaign and event return on investment.
- Contribution to new-logo and same-store growth, including ACV, ARR where applicable, and recognized revenue using Finance-approved definitions.
- Product launch execution, sales use of enablement materials, target-account engagement, and growth in credible client proof points and market visibility.

📌 Head of Marketing (Hyderabad)
🏢 ECLAT Health Solutions
📍 Hyderabad