Role & responsibilities 1. Influencer Marketing & Brand Collaborations
- Identify and onboard relevant pet influencers based on engagement, content quality and brand fit.
- Manage paid/barter collaborations, product sampling, content briefs and publishing schedules.
- Coordinate Amazon purchase-and-review campaigns involving influencer purchases, honest reviews and video content.
- Repurpose influencer content for Amazon, Meta advertisements, retailer WhatsApp campaigns and social media.
- Secure content usage rights and assign unique coupon codes/tracking links to measure conversions.
- Track collaboration costs, engagement, content delivery, conversions and influencer performance.
- Build long-term relationships with high-performing creators. Monthly Deliverables: 10 to 15 collaborations with usage rights and tracking links/codes, along with performance reports covering conversions, Amazon reviews and costs. 2. B2B Business Development & Customer Acquisition
- Identify and acquire new pet retailers, veterinary clinics, groomers, distributors and business partners.
- Generate B2B leads through WhatsApp marketing, Meta and other digital channels.
- Convert existing retail customers into active buyers through the Pupscribe Marketplace.
- Cross-sell alternative brands to existing retailers.
- Execute WhatsApp campaigns for new arrivals, offers, product launches and promotional videos.
- Maintain B2B sales pipelines, conduct regular follow-ups and track business generated. Monthly Deliverables: Contact 40 to 50 new prospects, acquire 5 to 8 recent active accounts, increase existing retailer marketplace orders and drive current brand additions. 3. B2C Content Creation & Social Media Marketing
- Develop brand-wise monthly content calendars.
- Independently shoot and edit Instagram Reels, product demonstrations, educational videos,



testimonials and promotional content.
- Create content for product launches, brand awareness, retailer communication and marketplace promotions.
- Repurpose influencer content for social media and digital campaigns.
- Monitor engagement, enquiries, reach and content performance. Monthly Deliverables: Produce 4 to 6 series-focused reels/videos in-house and provide weekly performance updates. 4. Customer Experience & Feedback Management
- Manage customer communication through Instagram, email, WhatsApp, e-commerce platforms, marketplaces and calls.
- Handle enquiries, complaints, product queries and service-related issues.
- Coordinate with internal teams for timely complaint resolution.
- Collect customer and retailer feedback on product quality, packaging, pricing and overall experience.
- Maintain brand-wise and SKU-wise complaint trackers.
- Identify recurring issues and share actionable feedback with the product team. Performance Expectations: Daily channel monitoring, first response within 24 hours, 100% complaint tracking, resolution follow-ups and weekly feedback reports. Reporting & Performance Management Maintain a live tracker, updated daily, covering influencer collaborations, B2B leads and follow-ups, content status, customer complaints and resolutions.
- Weekly Reporting: Lead conversions, influencer performance, content output and customer feedback.
- Monthly Reporting: Brand growth, marketing performance,



new customer acquisition, B2B business generated, customer satisfaction and improvement opportunities.
- Review: One weekly performance review with the Founder / Business Head. Decision-Making Authority Within the agreed monthly plan and budget, the candidate can independently:
- Approve barter influencer collaborations.
- Publish content after the initial 30-day period, once brand guidelines are established. Execute planned retailer marketing campaigns. Preferred candidate profile
- 2 to 4 years of experience in Digital Marketing, Influencer Marketing, Brand Marketing, Business Development or Customer Experience.
- Strong knowledge of Instagram, Facebook, Meta Business Suite and WhatsApp Marketing.
- Experience in influencer identification, negotiations and campaign management.
- Hands-on experience in shooting and editing Reels and short videos using CapCut, Canva or similar tools.
- Experience in B2B lead generation, customer acquisition, sales and relationship management.
- Good communication, negotiation and customer-handling skills.
- Proficiency in MS Excel / Google Sheets and performance reporting.
- Strong ownership, organisational skills, follow-up discipline and ability to work independently. Preferred Industry

Experience:
Pet Care, FMCG, D2C, E-commerce, Retail and Consumer Brands Expected Outcomes The candidate will be accountable for measurable improvements in brand visibility, influencer performance, Amazon reviews, B2B partnerships, new customer acquisition, retailer engagement, content performance, customer satisfaction and overall business growth. We are looking for a hands-on professional who takes ownership of execution, accountability and business results rather than simply coordinating activities.

📌 Brand Growth, Influencer Marketing (India)
🏢 Pupscribe Enterprises
📍 India