Role & responsibilities OB DESCRIPTION OF CHIEF EXECUTIVE OFFICER Scope of Job:

Job Description
Marketing Manager Position: Marketing Manager

Location:
Head Office, Kolkata Employment Type: Full-time CTC: Up to 17 LPA (commensurate with experience) About the Brand Keo Karpin is an iconic Indian hair care brand from the house of Dey's Medical, trusted by generations for its heritage hair oil. The brand is entering a phase of renewed growth, with focus on modernising its appeal, expanding distribution, and building a solid digital and e-commerce presence. Role Overview The Marketing Manager will be the single brand custodian for Keo Karpin, responsible for brand strategy, campaign execution, trade marketing, and digital growth. The role reports to senior leadership and works closely with sales, product, and agency partners.

Key Responsibilities
Brand Strategy: Own the brand positioning, identity, and annual brand plan for Keo Karpin; build a roadmap to modernize the brand while retaining its heritage equity Campaign Execution: Plan and execute ATL, BTL, and digital campaigns across TV, print, social media, influencers, and on-ground activations Product & NPD: Lead launch/relaunch of SKUs, pack refreshes, and line extensions; coordinate with R&D; and supply chain on development and timelines Trade & Retail Marketing: Drive in-store visibility, promotions, and merchandising across general trade, modern trade, and chemists; manage trade schemes and POSM Digital & E-commerce: Own the brand's digital presence, content calendar, and performance marketing; grow D2C and marketplace sales (Amazon, Flipkart, etc.) Consumer Insights: Track brand health, consumer feedback,



and category/competitor trends; translate insights into actionable plans Budget & Agencies: Own the Keo Karpin marketing budget; manage creative, media, and digital agencies to ensure quality and ROI Sales Collaboration: Partner with the sales team on demand forecasting, primary/secondary growth, and new-market expansion Qualifications & Experience

Education:
MBA/PGDM in Marketing from a reputed institute preferred; graduates with strong FMCG brand experience also considered

Experience:
Minimum 9 years in FMCG/personal care marketing with hands-on brand management experience Industry: Strong preference for candidates from hair care, personal care, or beauty & wellness brandsSkills & Competencies Proven brand-building capability with measurable results Deep understanding of the Indian personal care and hair oil category Hands-on experience with digital marketing, influencer marketing, and e-commerce Strong creative judgement and agency-management skills Data-driven mindset; comfortable with brand trackers, market research, and sales analytics Strong communication skills in English; working knowledge of Hindi/Bengali a plus Entrepreneurial ownership with ability to drive a brand end-to-endCompensation & BenefitsProfile Summary: Candidate Name: Qualification: Total Exp: Area of work exp: Exp in Marketig Role : Yrs EXP in Branding : Yrs Having Exposure: personal Care marketing and branding
- Yrs FMCG Yrs Pharma formulation industry – Yrs Social Media, Campaining
- Yrs Trade & Retal Marketing – Agency & Patnaer management
- Industry Exposure : Personal care – FMCG – Currently working with: Designation: Job

Location:
Current CTC: Expected CTC: Notice: Preferred candidate profile Perks and benefits

📌 Marketing Manager (Kolkata)
🏢 JHR India Staffing Services
📍 Kolkata