Company Description Fifth Studio is a dynamic production house that works across television, OTT platforms, microdramas, and films. The studio focuses on developing compelling, audience-focused concepts and stories that can successfully move from idea to screen. By combining creative vision with solid commercial thinking, Fifth Studio aims to make creative meet capital in a sustainable way. Team members collaborate with writers, directors, producers, and partners to build content that is both artistically strong and market-ready. Role Description The Concept Research & Insights Manager is a part-time, hybrid role based in Mumbai, with flexibility for some work from home. This role is responsible for researching audience trends, market data, and cultural insights to inform the development of concepts across TV, OTT, microdrama, and film. Day-to-day work includes scanning content landscapes, analyzing performance data, synthesizing viewer feedback, and preparing clear insight reports and decks for creative and production teams. The manager collaborates closely with writers, showrunners, and producers to test concept viability, refine pitches, and identify new opportunities for formats and narratives. The role also involves maintaining insight repositories, supporting brainstorming sessions with evidence-backed inputs,



and recommending measurable ways to validate creative ideas before greenlighting. Qualifications
- Solid research and analytical skills, including the ability to gather, interpret, and synthesize qualitative and quantitative data into actionable insights.
- Experience in content or media strategy, such as evaluating concepts, understanding audience segments, and tracking trends across TV, OTT, and digital formats.
- Background in storytelling or creative development, with the ability to translate insights into narrative directions and support pitch documentation.
- Proficiency with presentation and collaboration tools (e.g., PowerPoint/Keynote, Google Workspace, spreadsheets) and comfort working in a hybrid environment.
- Relevant experience in entertainment, media, or market research; a degree in Media Studies, Communications, Marketing, Psychology, or a related field is preferred.
- Excellent written and verbal communication skills, attention to detail, and the ability to work with multidisciplinary teams in a fast-paced, project-based setting.
- Demonstrated ability to work independently, prioritize multiple projects, and maintain confidentiality around concepts and strategic information.

📌 Concept Research (Mumbai)
🏢 Fifth Studio
📍 Mumbai