Key Responsibilities
Multi-Channel Artist Sourcing
- Identify prospective artists, performers, gurus, academies and creative professionals across all 11 KALA categories (Music, Dance, Anchoring, Performative Arts, Fine Arts, Photography, Culinary, Fashion, Wellness, Content, Music Production).
- Actively scout across social media (Instagram, YouTube, Facebook groups), academies, studios, wedding/event vendors, art fairs, community events and referrals.
- Prioritise sourcing to fill gaps in hyperlocal, pin-code-level coverage and under-represented or niche art forms (folk, regional music, traditional crafts).
- Represent KALA at relevant events, workshops and art fairs to build and diversify the sourcing pipeline. Lead Qualification & Handoff
- Make initial contact with prospective artists to gauge interest, credibility and category fit before passing them on.
- Capture structured, complete lead information (contact details, category/subcategory, portfolio links, rough pricing, availability) in the CRM/lead tracker.
- Hand off qualified, booking-ready leads to the onboarding/sales team in a consistent, well-documented format.
- Incorporate feedback from the onboarding/sales team on lead quality and conversion outcomes to continuously improve sourcing and qualification criteria. Pipeline Coverage & Channel Management
- Track which sourcing channels and categories are yielding the best-converting leads, and shift effort accordingly.
- Maintain a healthy, forward-looking pipeline of prospects across all categories so the onboarding/sales team always has qualified leads to work.




- Build and nurture relationships with academies, studios and community organisers as repeatable sourcing channels rather than one-off contacts. Reporting & Targets
- Own and report against monthly lead-generation targets by category, subcategory and pin code.
- Maintain accurate, up-to-date records in the CRM/lead tracker for every prospect sourced.
- Track and improve lead quality (qualified-lead rate) and time-to-qualify across the sourcing funnel. Desired Candidate Profile Experience
- 1-3 years of experience in lead generation, talent scouting, sourcing/recruitment, business development, or influencer/talent partnerships.
- Prior exposure to the events, wedding, entertainment, education or performing-arts industry is a strong advantage.
- Comfortable with high-volume, target-driven, research
- and outreach-heavy work in an early-stage start-up environment. Skills
- Strong research and scouting instincts comfortable finding talent across social media, on-ground events and community networks.
- Good initial-conversation skills able to quickly gauge an artist's credibility, interest and fit before handing them off.




- Working proficiency with spreadsheets/CRM tools for pipeline and lead tracking.
- Existing network within Delhi NCR's arts, culture, wedding or events community is a strong plus. Soft Skills
- Proactive and hustle-driven actively finds talent rather than waiting for it to arrive.
- Organised and detail-oriented, especially around lead documentation and handoff quality.
- Collaborative works in a tight, feedback-driven loop with the onboarding/sales team. Qualifications
- Bachelor's degree in any discipline; a background in business, arts management, media or communications is a plus.
- A genuine interest in the arts, culture or creator economy is valued. Key Performance Indicators (KPIs) The role will be evaluated against the following metrics in the first 6–12 months:
- Number of qualified leads generated per month, by category, subcategory and pin code.
- Qualified-lead rate (share of sourced leads that meet handoff criteria) and lead-to-onboarding conversion rate.
- Average time-to-qualify (first contact to handoff-ready lead).
- Completeness and accuracy of lead information handed off to the onboarding/sales team.
- Channel coverage and diversification across sourcing channels.
- Activation of recent or previously under-served niche categories. Compensation & Benefits
- Competitive fixed compensation with performance-linked incentives.
- Hybrid working model based out of Delhi NCR.
- Direct visibility to the founding and operations team, with a clear growth path as the discovery and growth function scales.

📌 Artist Discovery Executive (Delhi)
🏢 Sree Vidyanikethan Educational Trust (SVET)
📍 Delhi