Key Responsibilities
Lead Follow-Up & Closing
- Own and work the pipeline of qualified artist leads handed off by the discovery/sourcing team following up promptly, addressing questions, and moving each lead to a decision.
- Pitch KALA;s value proposition to artists, performers, gurus and academies, and close them on joining the platform.
- Negotiate and finalise terms pricing, availability and KALA;s standardised booking contracts ensuring clarity and buy-in on both sides.
- Feed structured, timely feedback on lead quality back to the discovery/sourcing team to sharpen future sourcing (which channels/categories convert best). Onboarding & Verification
- Own the end-to-end onboarding journey once a lead is closed profile creation, portfolio collection, ID/KYC verification, and bank/UPI details for secure payouts.
- Ensure every onboarded artist meets KALA verification standard: ID-checked, rated, and reviewed before going live.
- Accurately tag artists into the correct category and subcategory taxonomy so they surface correctly in search and the Kala Concierge AI. Relationship Management & Retention
- Act as the primary point of contact for newly onboarded artists during their first bookings, troubleshooting issues and building trust in the platform.
- Encourage active participation on the Feed (reels, photos, collabs) to drive ongoing discovery and engagement.
- Gather structured feedback from artists on the onboarding and booking experience, and route product/UX issues to the relevant team. Reporting & Targets
- Own and report against monthly lead-to-onboarding conversion targets by category, subcategory and pin code.
- Maintain accurate, up-to-date records in the CRM/onboarding tracker for every lead and artist in the pipeline.
- Track and improve time-to-close and drop-off rates across the onboarding funnel. Desired Candidate Profile Experience
- 13 years of experience in sales closing,



vendor/supply onboarding, talent partnerships, business development, or artist/agency relations.
- Prior exposure to the events, wedding, entertainment, education or performing-arts industry is a strong advantage.
- Comfortable with high-volume, target-driven, conversion-focused work in an early-stage start-up environment. Skills
- Excellent verbal and written communication; confident, persuasive and closing-oriented in one-on-one conversations with artists of varied backgrounds.
- Comfortable negotiating terms and handling objections.
- Working proficiency with spreadsheets/CRM tools for pipeline and data tracking. Soft Skills
- Strong follow-through relentless about not letting a warm lead go cold.
- Organised and detail-oriented, especially around documentation, contracts and verification.
- Empathetic relationship-builder who can earn artists & trust in a category that has historically run on referrals. Qualifications
- Bachelor & degree in any discipline; a background in business, sales, arts management or communications is a plus.
- A genuine interest in the arts, culture or creator economy is valued. Key Performance Indicators (KPIs) The role will be evaluated against the following metrics in the first 612 months:
- Number of leads converted to live, verified artist profiles per month, by category and subcategory.
- Lead-to-onboarding conversion rate against leads received from the discovery/sourcing team.
- Average time-to-close (first follow-up to live, verified profile).
- Verification and documentation accuracy/compliance.
- Artist retention and satisfaction post-onboarding.
- Contract closure rate and reduction in onboarding funnel drop-off. Compensation & Perks
- Competitive fixed compensation with performance-linked onboarding incentives.
- Field allowance for travel across Delhi NCR.
- Direct visibility to the founding and operations team, with a clear growth path as the artist supply function scales.

📌 Artist Onboarding Executive (Delhi)
🏢 Sree Vidyanikethan Educational Trust (SVET)
📍 Delhi