Role &

responsibilities:

- Own end-to-end paid media strategy and execution across Google Search, Google Display Network, YouTube, Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager for a portfolio of B2B enterprise clients across the US, UAE, and EMEA markets
- Plan, build, launch, and continuously optimize campaigns across all stages of the B2B funnel from top-of-funnel awareness and demand generation through to bottom-of-funnel lead capture, MQL conversion, and pipeline contribution with a clear understanding of how paid channels interact with longer sales cycles
- Manage and allocate monthly ad budgets of $50,000 and above across accounts, applying sound budget pacing, bid strategy selection, and spend efficiency principles to consistently deliver against ROAS, CPA, and CPL targets
- Set up and manage conversion tracking end-to-end including Google Tag Manager implementation, GA4 event mapping, LinkedIn Insight Tag, Meta Pixel and Conversions API, and offline conversion imports from CRM systems such as HubSpot and Salesforce ensuring attribution is accurate across all paid touchpoints
- Conduct rigorous A/B testing across ad copy, creative formats, landing page variants, bidding strategies, and audience segments; document test results and apply learnings systematically across accounts to drive continuous improvement
- Identify and implement automation opportunities using Google Ads scripts,



automated bidding strategies (tROAS, tCPA, Maximize Conversions), Performance Max campaign builds, and third-party tools where appropriate — balancing automation with manual oversight for budget-critical accounts Preferred candidate profile:
- 4+ years of hands-on paid media experience, with a robust preference for candidates from a digital marketing agency background managing multiple B2B client accounts simultaneously
- Demonstrated experience managing monthly ad budgets of $15,000 or more — with a proven track record of delivering against ROAS, CPA, CPL, and pipeline contribution targets, not just spend efficiency
- Expert-level proficiency in Google Ads across all campaign types: Search, Display, Shopping, Video (YouTube), Performance Max, and Demand Gen — with deep knowledge of Smart Bidding strategies, Quality Score optimization, and auction mechanics
- Hands-on proficiency in Meta Ads Manager — including campaign structure best practices, Advantage+ audience and campaign types, creative testing frameworks, Conversions API setup, and attribution window configuration for B2B lead gen
- Solid experience with LinkedIn Campaign Manager — including Sponsored Content, Message Ads, and Conversation Ads; audience builds using job title, seniority, company size, and industry filters relevant to US and EMEA enterprise buyers

📌 Ppc Specialist (Pune)
🏢 Talent Corner HR Services
📍 Pune