Key Responsibilities

- Own day-to-day management and performance of the MRUCHA Beauty Shopify website.
- Monitor the complete customer journey from landing page product discovery product page cart checkout purchase.
- Analyse website performance and identify drop-offs across the funnel.
- Own and execute CRO initiatives across product pages, landing pages, navigation, offers,bundles and checkout journeys.
- Monitor key metrics including sessions, product views, add-to-cart rate, checkout initiation,conversion rate and AOV.
- Identify opportunities to improve website conversion and revenue per visitor.
- Manage website merchandising, product listings, collections, bundles, offers and promotionalupdates.
- Work with the creative/design team to improve website communication and visual hierarchy.
- Coordinate with development/tech partners for Shopify updates, integrations, apps and websitefixes.
- Identify technical and UX issues affecting customer experience or conversion.
- Conduct regular website audits and maintain overall website health.
- Use customer and website data to develop hypotheses and testing plans.
- Execute A/B tests and other conversion experiments wherever applicable.
- Work closely with Growth & Marketing to align landing pages and website journeys withacquisition campaigns.
- Analyse customer behaviour and identify opportunities to improve repeat purchase and overallcustomer experience.
- Prepare regular e-commerce performance reports with clear insights and action points. Ideal Candidate




- 3-6 years of experience in e-commerce, D2C or Shopify management.
- Strong hands-on experience with Shopify.
- Strong understanding of CRO, website analytics and customer funnels.
- Experience working with a consumer brand, preferably beauty, fashion, FMCG or lifestyle.
- Comfortable analysing data and identifying conversion bottlenecks.
- Understanding of website UX/UI and customer journey optimization.
- Experience with website merchandising, product launches, offers and promotional campaigns.
- Robust coordination skills with developers, designers, marketing teams and external vendors.
- Analytical, detail-oriented and commercially driven. What We Are Looking For
- We are not looking for a candidate who only uploads products or makes basic Shopify changes.
- We want someone who can answer:
- Where are customers dropping off?
- Why are they dropping off?
- What can we change?
- How do we test it?
- Did the change actually improve revenue?
- The ideal candidate should treat the website as a continuously evolving growth channel, not just anonline catalogue. Key Success Metrics
- Website conversion rate
- Add-to-cart rate
- Checkout initiation rate
- Revenue per visitor
- AOV
- Website revenue
- Funnel drop-off reduction
- CRO experiment velocity
- Customer experience improvements
- Website uptime and issue-resolution speed Reporting Reports to: Co-Founder / Leadership Team Location & Work Mode Mohali | Full-time | Work from Office

📌 E Commerce Manager (Sahibzada Ajit Singh Nagar)
🏢 Talent Corner HR Services
📍 Sahibzada Ajit Singh Nagar