The AVP-Marketing holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the brand and business.
Key Responsibilities
Development and implementation of the Brand Strategy towards brand building and awareness within the target group and industry.
Developing the marketing strategy for new and existing products.
Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing and PR.
Working closely with the company’s various functional heads; enabling them to meet their commercial objectives by providing them with appropriate communication and creative strategy, material/collaterals and presentations.
Ensure that all marketing communications reflect the brand’s values and are aligned with the company’s vision.
Guiding the day-to-day activities of the marketing team.
Ensuring that the marketing and brand objectives are implemented by the marketing team.
Developing corporate communication for the organization with respect to both internal and external audience/customers.
Drive customer acquisition and retention strategies and leverage data analytics to optimize marketing efforts.
Felicitating continues market research and analysis of competitive workplace and consumer trends.
Manage the marketing budget, ensuring effective allocation of resources to maximize impact.
Manage, mentor, and develop a team of marketing specialists, fostering a high-performance culture.
Qualifications & Experience
Minimum Degree: MBA/PGDM - Marketing
Minimum Years/type of experience: Minimum 8 years of experience