Job Description: Meta Ads Specialist

Experience: 2 Years

Department: Digital Marketing

Job Type: Full time

Job Summary

We are looking for a skilled and result-oriented Meta Ads Specialist with 2 years of experience in planning, executing, and optimizing paid advertising campaigns on Facebook and Instagram. The ideal candidate should have hands-on experience with Meta Ads Manager, audience targeting, budget management, lead generation, and campaign performance analysis.

Key Responsibilities
Plan, create, and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.
Develop effective strategies for lead generation, website traffic, conversions, and brand awareness.
Conduct audience research, targeting, retargeting, and lookalike audience creation.
Monitor and optimize campaigns to improve CTR, CPC, CPL, CPA, and ROAS.
Manage daily and monthly advertising budgets to achieve campaign objectives.
Perform A/B testing on ad creatives, copy, audiences, and campaign strategies.
Analyze campaign performance and prepare regular reports with actionable insights.
Coordinate with the creative and content teams to develop engaging ad creatives and copy.
Set up and monitor Meta Pixel and Conversions API, where required.




Stay updated with Meta advertising policies, platform updates, and industry trends.

Required Skills
Minimum 2 years of hands-on experience in Meta Ads.
Robust knowledge of Facebook and Instagram advertising.
Experience in lead generation and conversion-focused campaigns.
Proficiency in Meta Ads Manager and campaign reporting.
Understanding of audience segmentation, retargeting, and funnel optimization.
Knowledge of marketing metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.
Analytical thinking and problem-solving skills.
Positive communication and time-management skills.

Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
Relevant certifications in Meta advertising or digital marketing are an advantage.

Pay: ₹35,000.00 - ₹40,000.00 per month

Application Question(s):
How many years of experience do you have in meta ads?
How early you can join?
What is your current CTC?
What is your expectations CTC?

Education:
Bachelor's (Preferred)

Experience:
Total : 2 years (Preferred)
Meta ads: 1 year (Preferred)

Location:
Vikhroli, Mumbai, Maharashtra (Preferred)

Work Location: In person

📌 Meta Ads Specialist Vikhroli
🏢 Revolo Infotech
📍 Vikhroli