Roles & Responsibilities
Plan, create, manage, and optimize Google Ads campaigns across different industries.
Handle Search, Display, Shopping, Performance Max, and YouTube campaigns.
Conduct keyword research and competitor analysis to identify relevant targeting prospects.
Create effective ad copies, headlines, and descriptions to improve CTR and conversions.
Monitor campaign performance and optimize CPC, CTR, CPA, and ROAS.
Manage campaign budgets and ensure effective utilization of advertising spend.
Track conversions and analyze campaign performance using Google Analytics 4 and Google Tag Manager.
Prepare regular performance reports and share campaign insights with the team and clients.
Identify opportunities to improve campaign performance and generate quality leads.
Stay updated with Google Ads features, trends, and industry best practices.