Job Description:
Job Title: Digital Marketing Executive
Location: Kolkata, West Bengal
Experience: 2–3 Years
Employment Type: Full time, In office
Job Description:
We are looking for a hands-on Digital Marketing Executive to improve online visibility, generate qualified leads, and strengthen the company's digital presence.
Key Responsibilities:
Execute on-page, off-page, and local SEO activities.
Conduct keyword research and optimize website content.
Create and manage Google Ads campaigns.
Run Facebook and Instagram advertising campaigns using Meta Ads Manager.
Use AI-powered marketing tools for SEO, research, and campaign optimization.
Monitor website performance using Google Analytics 4 and Google Search Console.
Track campaign performance,
advertising spend, cost per lead, and lead quality.
Coordinate with the sales team to improve lead generation and conversion.
Prepare regular digital marketing performance reports.
Required Skills:
Practical experience in SEO and Google Ads.
Hands-on experience with Meta Ads Manager.
Knowledge of AI marketing tools, GA4, Google Search Console, and Google Tag Manager.
Solid understanding of digital lead generation and performance marketing.
Ability to execute campaigns independently and deliver measurable results.
📌 Social Media Marketing Kolkata (India)
🏢 RECEX
📍 India