About the Role

We are looking for a results-driven Performance Marketing Specialist with solid hands-on experience in running and optimizing Google Ads campaigns focused on lead generation. The ideal candidate should have a data-driven approach and the ability to generate high-quality leads while optimizing campaign costs and improving conversion rates.

Key Responsibilities
Plan, execute, and manage lead generation campaigns through Google Ads.
Conduct keyword research, audience targeting, and competitor analysis.
Optimize campaigns to improve lead quality, conversion rates and reduce CPL.
Monitor campaign performance, budgets, and lead generation metrics.
Set up and track conversions using Google Analytics and Google Tag Manager.
Conduct A/B testing of ad copies, keywords, and landing pages.
Analyze lead quality and work towards improving campaign ROI.
Prepare regular performance reports with actionable insights.

Requirements




Minimum 1 years of hands-on experience in Google Ads and lead generation.
Proven experience in generating quality leads through paid campaigns.
Robust understanding of keyword research, bidding strategies and campaign optimization.
Hands-on experience with Google Analytics and Google Tag Manager.
Robust analytical skills with a focus on CPL, conversion rate and lead quality.
Experience in manufacturing, B2B or contract manufacturing lead generation will be an added advantage.

Pay: ₹25,000.00 - ₹95,000.00 per month

Application Question(s):
What is your current CTC?
What is your expected CTC?

Experience:
Google Ads: 2 years (Required)

Location:
Mumbai, Maharashtra (Required)

Work Location: In person

📌 Performance Marketing Lead Generation Mumbai (India)
🏢 HamBolds Private
📍 India