Brand Strategy & Management
Develop and implement annual brand marketing plans aligned with business objectives.
Build and maintain a consistent brand identity across all marketing channels.
Monitor brand performance, market perception, and competitor activities.
Conduct market research to identify customer insights and emerging trends.

Marketing Campaigns
Plan and execute ATL campaigns including TV, radio, print, outdoor, and digital advertising.
Manage BTL activities such as dealer meets, mason meets, contractor engagement programs, roadshows, and promotional events.
Coordinate product launches and regional marketing initiatives.

Trade Marketing
Develop dealer branding programs and point-of-sale (POS) materials.
Ensure proper brand visibility at dealer outlets and retail touchpoints.
Support sales teams with promotional schemes, marketing collateral, and merchandising activities.

Digital Marketing
Work with digital agencies to manage social media campaigns, website content, and online promotions.
Monitor digital campaign performance and optimize marketing investments.
Improve online brand engagement and lead generation initiatives.

Agency & Vendor Management




Manage relationships with advertising agencies, media partners, printers, and event vendors.
Ensure timely execution of marketing activities within approved budgets.
Evaluate vendor performance and negotiate commercial terms.

Budget Management
Prepare and manage annual marketing budgets.
Monitor campaign expenditures and ensure optimum return on investment (ROI).
Generate periodic marketing performance reports.

Cross-Functional Coordination
Collaborate with Sales, Product, Operations, and Corporate Communications teams.
Support regional sales teams with localized marketing initiatives.
Ensure brand compliance across all communication materials.

Industry- Cement

Ideal Candidate Profile (Cement Industry)

A successful Brand Manager in the cement industry should understand the dealer-distributor ecosystem, contractor and mason engagement, project marketing, and regional branding strategies, while being capable of executing both large-scale advertising campaigns and grassroots trade activation programs that directly support sales growth.

📌 Manager Branding Guwahati
🏢 The BIG Advantage
📍 Guwahati