Role & responsibilities
The position has the overall responsibility of leading the Marketing function
Strategising all marketing & brand building activities.
Developing out of the box marketing strategy planning & execution.
Build a sustainable value proposition for the brand and strategize brand communication.
Supervising Advertising, Media and PR functions for the function.
Driving a mindset of thought leadership within the marketing function
Coordinating with advertising agencies, media planning, managing publicity campaigns, monitoring

annual budgets etc.
The incumbent will also be responsible for:
Overall Marketing Strategy
Corporate tie-ups & Strategic alliances.
Managing PR
Digital Marketing and ORM
AI & AGI initiatives
Revenue Maximization
Overseeing Corporate Communications for the Company using the right media mix.




Tracking industry trends and stories to ensure company's participation in key industry stories.
Developing a crisis management system to avoid any negative coverage.
Creating Media Dossier and Executive Summary for the top management.
Maintain media relations & visibility using various PR Tools.
Close connect with the Investor Relations team to ensure that the management gets maximum visibility

with relevant media houses.
Continuous updates and tracking of the media segment of the website and group intranet.
Creating concept notes and articles / write-ups to local and national media outlets, securing positive

coverage in multiple publications.

📌 Avp/vp Marketing Mumbai (India)
🏢 Keytaal Worldwide
📍 India