A. Business Development & Channel Operations (HoReCa & Institutional)
Drive B2B volume and revenue targets for instant coffee, roast & ground coffee, premixes, and beverage solutions across the assigned territory.
Identify, map, and onboard key accounts including 3-Star to 5-Star Hotels, Fine Dine Restaurants, Caterers, Bakeries, Food Courts, Hospitals, Educational Institutions, and Corporate Canteens.
Conduct live product trials, sensory tastings, and commercial negotiations with Purchase Managers, Chefs, F&B; Managers, and Admin Heads.

B. Vending Machine & Beverage Solution Management
Pitch, place, and manage hot beverage vending machines across corporate offices, industrial hubs, commercial complexes, and institutional facilities.
Ensure continuous supply and off-take of coffee/tea premixes, milk powder, and allied consumables.
Coordinate with field technical service staff/distributors for routine vending machine installation, maintenance, cleaning, and prompt resolution of customer breakdowns.

C. Distributor & Network Management
Manage specialized HoReCa & Institutional super-stocklists and distributors in Tirupati, Vijayawada, or Vizag.
Ensure optimum stock holding, secondary sales reporting,



timely order fulfillment, and seamless bill-to-bill payment clearance.
Manage claim settlements and trade margin schemes as per company guidelines.

D. Market Expansion & Reporting
Conduct routine field visits to existing clients while aggressively mapping current potential leads across the assigned city and surrounding cluster areas.
Track competitor activities, pricing strategies, menu inclusions, and machine placements in the region.
Prepare and submit daily visit reports (DSR), monthly sales forecasts, inventory reports, and pipeline updates to the Regional/Area Sales Manager.
Key Skills Required:
Robust negotiation, key account management, and institutional closing skills.
Excellent knowledge of the local geography (Tirupati, Vijayawada, or Vizag) and existing contacts within the regional HoReCa industry.
Positive verbal and written communication skills in Telugu and English.
Proficiency in basic MS Office (Excel, Word, PowerPoint) and handheld SFA/CRM tools.
Must possess a valid two-wheeler driving license and personal vehicle for local field travel.

📌 Sales Officer Horeca & Institutional Tirupati
🏢 CCL Products
📍 Tirupati