Content Creation

Write and edit blogs, website pages, landing pages, case studies, and product-related content.
Craft thought-leadership articles that position appse.ai as a credible voice in iPaaS and automation.
Simplify technical concepts such as APIs, application integration, and workflow automation into clear, engaging stories.
Proofread and fact-check content before publication.
SEO & Search Intent

Conduct keyword research and map content to search intent across the marketing funnel.
Implement on-page SEO, including titles, meta descriptions, headings, internal links, and content structure.
Refresh and optimise existing content based on performance data.
AEO & AI Visibility

Structure content for AI-powered search and answer engines using direct answers, FAQs, clear definitions, and scannable formatting.
Track content visibility across AI search platforms and continuously improve performance.
Research & Performance

Research original, accurate content angles instead of relying on recycled ideas.
Monitor performance using Google Search Console, GA4, and Ahrefs/Semrush.
Translate performance insights into actionable content strategies.
Collaborate with product, sales, and marketing teams to capture real-world use cases and customer stories.
Requirements




3–5 years of content writing experience, preferably in B2B SaaS, IT, or technology.
Excellent writing, editing, proofreading, and storytelling skills.
Hands-on experience in keyword research, search intent analysis, on-page SEO, and content optimisation.
Ability to structure content for AEO and AI-powered search.
Strong research skills with a track record of producing accurate, original content.
Experience writing blogs, website pages, landing pages, case studies, and product-related content.
Working familiarity with Google Search Console, GA4, Ahrefs or Semrush, and AI writing tools.
A writing portfolio showcasing relevant work.

Perks
Visible impact: Your content directly influences traffic, search rankings, and pipeline growth.
Creative freedom: Your ideas help shape content strategy, not just execute it.
Continuous learning: Prospects to grow across SEO, AEO, and AI-led marketing as the industry evolves.
Collaborative workplace: A close-knit team where your work is valued and your voice is heard.
Flexible culture: A people-first workplace that values flexibility and collaboration.
Career growth: Real opportunities to grow with a fast-scaling product company.

📌 Sales & Marketing Content Writer Kolkata
🏢 APPSeCONNECT
📍 Kolkata