Key Responsibilities
Identify and develop current business opportunities across HORECA (Hotels, Restaurants, and Cafés), retail, corporate, Reseller, GMB and distribution segments.
Research potential clients, market trends, and competitors to identify prospects for business growth.
Generate leads through cold calling, email marketing, WhatsApp, LinkedIn, and other business outreach channels.
Build and maintain robust relationships with prospective and existing customers.
Understand customer requirements and recommend suitable products and business solutions.
Present product offerings, pricing, and value propositions to potential clients.
Conduct follow-ups, negotiate commercial terms, and support the conversion of leads into sales.
Coordinate with the sales and operations teams to ensure smooth customer onboarding and order processing.
Maintain accurate records of leads, customer interactions, sales activities, and opportunities in CRM or Excel.
Achieve assigned business development targets and contribute to revenue growth.
Support promotional campaigns, market expansion initiatives, and new customer acquisition strategies.
Prepare regular reports on lead generation, customer engagement, and business development performance.
Skills & Competencies




Strong verbal and written communication skills.
Good interpersonal, negotiation, and relationship-building abilities.
Confidence in cold calling, prospecting, and approaching recent customers.
Basic understanding of sales, marketing, and business development processes.
Strong follow-up, persuasion, and customer-handling skills.
Ability to identify business opportunities and understand customer needs.
Proficiency in MS Excel, Google Sheets, and basic CRM tools.
Good organizational, time-management, and problem-solving skills.
Ability to work independently and achieve targets in a performance-driven environment.
Willingness to learn, adapt, and contribute to business growth.
Preferred Qualifications
Experience in the FMCG, food and beverage, coffee, HORECA, or distribution industry is preferred.
Key Performance Indicators (KPIs)
Number of qualified leads generated.
Number of recent clients acquired.
Lead-to-customer conversion rate.
Meetings and product discussions scheduled.
Sales pipeline growth and revenue contribution.
Customer follow-up and relationship management.
Achievement of assigned business development targets.

📌 Sales Executive New Delhi
🏢 Lyfglo Innovations Private
📍 New Delhi