Samson Agri Group is looking for a proactive Sales Manager to lead and develop a high-performing field sales team. You will plan sales activities across your assigned territory, strengthen the lead pipeline, coach team members in the field, and build productive relationships with customers, dealers and financing companies.

This role suits a hands-on sales leader who can turn plans into consistent field action and help customers find the right farm mechanisation solutions.

Key responsibilities

- Build, lead and motivate the sales team; support recruitment, onboarding, coaching and performance development.
- Set clear individual and team targets, review progress regularly, and take timely action to address gaps.
- Plan and monitor field visits, daily activities and territory routes for each team member.
- Accompany team members on customer visits, demonstrations and negotiations to improve sales effectiveness.
- Manage the complete lead pipeline—from enquiry and qualification through follow-up, quotation, financing and closure.
- Keep lead and sales records accurate and ensure timely reporting through the company’s approved systems.
- Build strong working relationships with banks, NBFCs and other financing partners to support customer finance applications and improve conversion.
- Coordinate product demonstrations, customer meetings, dealer engagement, roadshows and local promotional activities.
- Communicate clearly with team members, customers, dealers, branch teams and management.
- Share regular updates on sales performance, market feedback,



competitor activity and emerging customer requirements.
- Work closely with service, spare parts and administration teams to support a positive customer experience.

What you bring

- 15+ years Experience in field sales, preferably in tractors, agricultural machinery, automobiles, equipment or a related sector.
- Experience managing or mentoring a sales team, with the ability to set expectations and follow through.
- Strong planning, follow-up and customer relationship skills.
- Confidence in managing sales leads, preparing forecasts and reviewing performance.
- Ability to build relationships with banks, NBFCs, dealers and local business networks.
- Clear communication, negotiation and problem-solving skills.
- Willingness to travel regularly within the assigned territory.
- A degree or diploma in business, marketing, agriculture, engineering or a related field is preferred.

What we offer

- A leadership role in a growing farm mechanisation business.
- The prospect to build and shape a capable sales team.
- Performance-linked incentives and opportunities to grow with the organisation.
- Exposure to a diverse portfolio of agricultural machinery and evolving farming solutions.

Ready to lead from the field and help farmers access the right machinery? Join Samson Agri Group and grow with us.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule
- Health insurance
- Life insurance
- Paid sick time
- Paid time off

Work Location: In person

📌 Sales Manager (Cuttack)
🏢 Samson Agri Power Equipments
📍 Cuttack