Performance Marketer Employment: Full-Time
Lower Parel,Mumbai
Firefly is a premium lab-grown diamond jewellery brand redefining fine jewellery for the modern consumer.
Built on a 60+ year legacy in the jewellery industry, Firefly was launched 2.5 years ago with a vision to make exceptional diamond jewellery more accessible through innovation, design, and customer experience.
Today, Firefly has expanded to 10 stores across India and is among the fastest-growing brands in the category. We are looking for a highly execution-focused Performance Marketer to drive customer acquisition, lead generation, and revenue growth for Firefly.
This role will own Firefly's performance marketing efforts across Meta, Google, and YouTube, managing campaigns end-to-end with a strong focus on scaling qualified leads, store appointments, and online revenue while maintaining marketing efficiency.
The ideal candidate combines strong analytical thinking with hands-on campaign execution and has experience working with fast-growing D2C or new-age consumer brands.
This is a high-impact role reporting directly to the Marketing Head & Co-Founder and offers the opportunity to play a key role in scaling one of India's fastest-growing premium lab-grown diamond jewellery brands.

Performance Marketing & Growth





Own Firefly's paid acquisition strategy across Meta, Google, and YouTube.
Drive lead generation, store appointment bookings, website conversions, and revenue growth.
Manage and optimize monthly advertising budgets of approximately 10 lakh.
Monitor campaign performance and continuously improve ROAS, CAC, CTR, conversion rates, and lead quality.
Identify growth opportunities through testing, experimentation, and performance analysis.

Analyze campaign performance, attribution, customer journeys, and funnel metrics.
Build actionable insights from campaign and business data.
Create weekly and monthly performance reports with recommendations for improvement.
Work with GA4, Shopify, and Zoho CRM to measure marketing effectiveness and customer behavior.

Collaborate with internal teams to improve landing page performance and conversion rates.
Execute A/B tests across creatives, audiences, messaging, and landing pages.
Creative Collaboration

Work closely with the creative team to develop high-performing ad creatives.
Provide explicit feedback based on performance data and audience insights.
Help build creative testing frameworks that improve campaign efficiency and scale.

📌 Marketing Executive: Performance Marketing (Mumbai)
🏢 Firefly Diamonds
📍 Mumbai