PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.
As Functional Hydration team takes care of both BI as well as CI and that too across 4 categories namely Sports Drink, Protein Shakes, Enhanced Water and Beverage Enhancers, this role is very critical.
This resource will be responsible for execution of different type of projects including Zappi/ADA creative testing research projects, Better Brand Equity Deliverables and other ongoing ad hoc studies
This resource will also be utilized for Ada- Innovation projects undertaken by the team
Additionally, the resource will be expected to contribute substantially to Qualitative projects undertaken by the FH team
This role will be based in Hyderabad and the candidate is expected to have extensive previous experience in quantitative consumer research project management. Be an indispensableConsumer Insightsbusiness partner totheGatorade Business Unit in terms of knowledge of categories and brands supported (knowingthebusiness cold), understand the key US consumer trends, masterfundamentalsof Ad testing, Concept testing, Pack testing and Brand Health
Prior experience of working on Brand Health tracks and Creative & Innovation testing
Creating holistic brand performance view by Analyzing work from Consumer Insights.
Work on Adhoc as well as Recurring projects for Consumer Insights (CI)
Execute market, category and brand level reporting for Customer KPI performance (Utilizing dashboards, templated decks and reporting tools)
Deliver high quality, error free deliverables
Explain business performance, drivers, and optimization opportunities
Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts/stories using relevant data
Experience in Qualitative Research is preferred
Within CPG, knowledge of Beverage Categories is preferred





~ Incorporate and consistently maintain ongoing automated tasks with high quality

Support processes for output adherence and delivery to agreed scope - in line with the agreed timelines, aligned templates and content management
Flag any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)

5-6 years of experience at a F&B; company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies.

- A junior/mid-level Insight or Analytics qualified with experience in a leading consumer goods company.
- Education: Masters/Graduate in Economics, Mathematics, Marketing or Management
- Language: Fluent spoken and written English
- Proven analytics, shopper research experience, consumer insights experience in combination with strong analytical skills
- High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/ GlobalData, Kantar, etc.
- Can synthesize multiple, disparate data sources into compelling growth strategies. Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
- Proficient with PowerPoint and Excel including ability to write complex formulas
- Operational experience from business servicing sector and/or consulting experience would be a plus
- Global savvy to work across cultures and time zones

Project Management
Highly analytical, motivated, decisive with excellent project management skills.
Proven experience of planning and conducting research projects achieving goals and objectives
Demonstrated ability to manage projects and overcome challenges
Ability to influence local insights partners in their ways of working
Ability to run consumer research analyses alone by leveraging various available data sources
Managerial Experience: Not needed but a plus

📌 Insights Analyst | Education. (Secunderabad)
🏢 PepsiCo
📍 Secunderabad