JOB DESCRIPTIONDigital Marketing Specialist Company Name: ISTA Spaces Department: Marketing

Experience: 2–5 Years

Employment Type: Full time

About ISTA Spaces ISTA Spaces is a real estate company focused on providing quality property solutions, including villas, homes, and residential plots. We are looking for a creative and result-oriented Digital Marketing Specialist to strengthen our online presence, generate qualified leads, and support our sales growth through effective digital marketing strategies.

Job Summary The Digital Marketing Specialist will be responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid advertising, social media management, lead generation, SEO, and digital campaign analytics, preferably within the real estate industry.

Digital Marketing & Lead Generation

Plan and execute digital marketing campaigns to generate qualified leads for real estate projects.

Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.

Monitor campaign performance and optimise campaigns to improve lead quality and reduce cost per lead.

Develop strategies to increase website traffic, enquiries, site visits, and conversions.

Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.

Create and execute social media content calendars.

Coordinate with graphic designers, video editors, and content creators to develop engaging marketing creatives.

Monitor audience engagement, brand visibility, and social media performance.

SEO & Website Management

Implement on-page and off-page SEO strategies to improve organic search rankings.

Conduct keyword research and optimise website content for relevant real estate searches.

Monitor website traffic, user behaviour,



and lead conversion performance.

Coordinate website updates, landing pages, and campaign-specific content.

Track campaign performance using Google Analytics 4, Google Tag Manager, Meta Ads Manager, and other relevant tools.

Analyse campaign data and recommend improvements based on performance.

Coordinate with the sales team to track lead quality and conversion outcomes.

Marketing Coordination & Brand Management

Work closely with the sales and pre-sales teams to understand project requirements and target audiences.

Ensure consistency in brand messaging across all digital platforms.

Coordinate marketing campaigns for new project launches, promotional activities, and property events.

Research competitors, market trends, and emerging digital marketing opportunities.

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- 2–5 years of experience in digital marketing, preferably in real estate or property marketing.
- Hands-on experience with Google Ads and Meta Ads campaigns.
- Knowledge of SEO, social media marketing, content marketing, and lead generation.
- Familiarity with Google Analytics 4, Google Tag Manager, and campaign reporting tools.
- Experience generating leads for villas, residential plots, apartments, or other real estate projects.

Experience with CRM systems and marketing automation tools.

Key Performance Indicators (KPIs)

Return on advertising spend (ROAS).

Website traffic and organic search performance.

Campaign performance and adherence to marketing budgets.

Compensation Salary will be negotiable based on experience, skill set, and interview performance .

How to Apply Interested candidates can share their updated resume along with relevant digital marketing campaign experience, portfolio, or performance reports.

Join ISTA Spaces and help us strengthen our digital presence while driving measurable business growth.

📌 Digital Marketing Manager (SEO/CRM) (Bengaluru)
🏢 Ista Spaces
📍 Bengaluru