Role Description The Senior Sales Engineer role at Schmersal India is a full-time, on-site position based in Delhi. The Senior Sales Engineer will engage with industrial customers to understand safety and automation requirements, develop tailored technical solutions, and present product offerings that meet application needs. Daily responsibilities include preparing proposals and quotations, conducting product demonstrations, providing technical guidance during pre- and post-sales phases, and supporting installation and commissioning activities in coordination with service teams. The role involves maintaining strong customer relationships, managing sales pipelines, achieving sales targets, and delivering regular reports and forecasts to management. The Senior Sales Engineer will collaborate closely with internal engineering, product management, and customer support teams to ensure a high level of service and satisfaction. Candidates should possess strong Sales Engineering and Technical Support skills to design solutions and assist customers with product selection, integration, and troubleshooting.
Candidates should possess solid Sales and Customer Service skills to manage the sales cycle, build long-term relationships, and ensure a positive customer experience.
Relevant qualifications such as a diploma or degree in engineering (electrical, electronics, instrumentation, or related field) are preferred.
Experience in industrial automation, machine safety, or related sectors, along with familiarity with safety standards and regulations, will be beneficial.
Ability to work on-site at customer locations when required, willingness to travel within the region, and strong problem-solving and negotiation skills are advantageous.
Industry Type: Factory Automation, Electrical Switchgears component, Controls and Automation Products.





Manage direct and indirect sales operations (through distributors) across the Gujarat region.
Achieve assigned sales targets while ensuring profitable year-on-year business growth.
Develop, expand, and effectively manage the channel partner network, including the onboarding of new distributors and sales channels.
Drive product approvals across the assigned territory by ensuring the company's full product portfolio is specified in accordance with applicable international machinery safety regulations and standards.
Drive business growth within existing accounts by promoting additional products, solutions, and cross-selling opportunities.
Develop and execute solution-based sales strategies involving machinery safety systems, bus communication networks, and control system architectures.
Leverage knowledge of PLCs, industrial automation systems, and control architectures to provide effective technical and commercial solutions.
Manage and execute complex project sales and solution-selling engagements from chance identification to project closure.
Expand and strengthen the channel network by appointing new distributors and increasing channel contribution to overall sales revenue.
Maintain accurate sales forecasting, pipeline management, and customer records through CRM systems and regular sales reporting.
Prepare and present techno-commercial proposals aligned with customer requirements and company objectives.




Drive market share growth for locally manufactured products through focused sales initiatives and customer engagement programs.
Ensure timely collection of receivables and maintain healthy financial discipline across customer accounts.
Monitor competitor activities, market trends, pricing strategies, and product developments, and provide regular market intelligence updates.
Increase market penetration through a consultative, solution-oriented, and technical sales approach.
Conduct product demonstrations, technical presentations, workshops, and training sessions for customers, distributors, consultants, and OEMs.
Independently manage the complete sales cycle, including lead generation, opportunity development, specification, proposal submission, negotiation, order closure, and post-sales support.
Coordinate with internal teams such as application engineering, customer support, marketing, and operations to ensure successful project execution and customer satisfaction.

Sales & Negotiation skill
Project Management
Flexible & adaptable
Planning & Organized

Flexible & Adaptable
High Energy Level with dynamic personality
Fast Learning & Relationship building skill
Basic knowledge of Electrical & Electronics Engineering, (Know about our related machinery safety product & automation can be added value as a preferred candidate).
Basic Commercial Knowledge with all related taxations & duties.
Basic Knowledge of Automation PLC, Field box and automation products
Having good contacts/customer data base and relation with related customer in above mentioned territory
Working experience to manage Channel sales management to develop channel sales network
Promotional Activities for Local Sales
CRM & SAP knowledge preferable
Proficiency in MS Office

📌 Senior Sales Engineering (Vadodara)
🏢 Schmersal India
📍 Vadodara