Location: Bangalore Work Mode: Work from Office
Experience: 3–4 Years
Salary: Up to 40,000 pe
r month
Joining: Immediate Joiners Only
Interview: Face-to-Face Interview

About the Role We are looking for a PPC Campaign Specialist with 3–4 years of hands-on experience in managing paid advertising campaigns.
The ideal candidate should be comfortable planning, launching, monitoring and optimizing campaigns across platforms such as Google Ads and Meta Ads , with a strong focus on generating quality leads and improving campaign performance.

Key Responsibilities
Plan, create and manage PPC and paid advertising campaigns .
Manage campaigns on Google Ads, Meta Ads and other relevant platforms .
Conduct keyword research and identify relevant search terms for campaigns.
Create and optimize Search, Display, Remarketing and Lead Generation campaigns .
Monitor important campaign metrics such as CPC, CTR, CPL, conversions, conversion rate and ROAS .
Regularly optimize bids, budgets, keywords, ad copies and audience targeting.
Identify and remove underperforming keywords, ads and audiences.
Prepare regular campaign performance reports and provide actionable insights.
Conduct A/B testing of ad copies, landing pages, audiences and campaign strategies.
Work closely with the content and SEO team to improve overall digital performance.




Track campaign performance through Google Analytics / GA4 and Google Tag Manager .
Monitor competitor advertising activities and identify current opportunities.
Ensure advertising budgets are used effectively and campaigns deliver measurable results.

Required Skills

- 3–4 years of hands-on experience in PPC / Paid Digital Marketing .
- Strong practical knowledge of Google Ads .
- Experience with Meta Ads Manager .
- Good understanding of keyword research, bidding strategies and audience targeting.
- Knowledge of GA4, Google Tag Manager and conversion tracking .
- Understanding of campaign analytics and performance metrics.
- Strong analytical and problem-solving skills.
- Ability to work with campaign data and make optimization decisions.
- Good communication and reporting skills.

Good to Have
Google Ads certification.
Experience handling B2B lead-generation campaigns.
Experience with landing page optimization.
Knowledge of remarketing and retargeting campaigns.
Experience working with monthly advertising budgets and performance targets.

Who We're Looking For
Someone who is hands-on with paid campaigns , understands numbers and can independently identify what is working, what is not working, and what needs to be optimized.
Important: Candidates should be currently based in Bangalore or willing to work from Bangalore. Immediate joiners are preferred.

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