Brand Manager | GBG Group Location: Experience: 4–7 Years
Employment Type: Full-Time
Marketing
Reporting To: Group CMO / Head of Marketing

About GBG Group GBG Group is looking for a strategic, creative, and results-driven Brand Manager to join its marketing team. We're seeking a skilled who can build strong brand identities, execute integrated marketing campaigns, strengthen market presence, and contribute directly to business growth.
The selected candidate will take ownership of an assigned brand within the GBG Group portfolio, working closely with cross-functional teams to translate business objectives into impactful marketing strategies and measurable outcomes.

Brand Strategy & Development
Develop and execute brand positioning, communication strategies, and annual marketing plans.
Strengthen brand identity, awareness, market presence, and customer engagement.
Ensure consistent implementation of brand guidelines across all customer touchpoints.

Integrated Marketing & Campaign Management
Plan and execute integrated campaigns across digital, social media, websites, and offline channels.
Coordinate with creative teams to develop advertising campaigns, promotional creatives, and marketing collateral.
Support brand launches, events, PR initiatives, and regional marketing activities.

Market Research & Competitive Analysis
Conduct market research, competitor benchmarking, and customer behaviour analysis.
Identify market opportunities, customer insights, and potential avenues for brand growth.
Translate research findings into actionable marketing strategies.





Performance & Customer Acquisition
Collaborate with Performance Marketing to support lead generation and customer acquisition.
Work with the Marketing Analytics team to evaluate campaign effectiveness, marketing ROI, and brand performance.
Support Sales, Pre-Sales, and Expansion teams with relevant marketing initiatives and collateral.

Manage brand marketing budgets, campaign calendars, vendor coordination, and execution timelines.
Track campaign KPIs and ensure timely delivery of marketing initiatives.
Prepare monthly brand performance reports with insights, recommendations, and growth opportunities.

Required Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–7 years of relevant experience in brand management, integrated marketing, or campaign execution.
- Proven experience managing digital and offline marketing campaigns.
- Strong understanding of brand positioning, marketing strategy, and customer acquisition.
- Experience coordinating with creative, performance marketing, analytics, and external agency teams.
- Experience in the EV, automotive, mobility, retail,



or franchise industry will be preferred.

Brand strategy, positioning, and development.
Digital marketing and social media platforms.
Integrated campaign planning and execution.
Market research and competitor analysis.
Marketing analytics, reporting, and ROI measurement.
Working knowledge of Meta Ads, Google Ads, SEO, and website marketing.
Proficiency in MS Excel / Google Sheets and presentation tools.
Project management, budget control, and stakeholder coordination.

A strategic thinker with a strong understanding of brand building.
Strong project ownership and problem-solving abilities.
Key Performance Indicators (KPIs)
Your performance will be evaluated on:
Growth in brand awareness, reach, and engagement.
Achievement of campaign objectives and marketing milestones.
Effective marketing budget utilisation and campaign performance.
Consistency of brand identity and communication.
Timely execution of marketing initiatives and reporting.
Contribution to the assigned brand's overall business growth.

Examples or a portfolio of brand campaigns managed.
Measurable achievements demonstrating contributions to brand growth, marketing performance, and business outcomes.

Please apply through LinkedIn or share your application with the GBG Group recruitment team through the designated hiring channel.

If you're passionate about building brands, creating impactful campaigns, and driving measurable business growth, we'd love to hear from you!

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