A fast-growing D2C beauty & skincare brand building next-gen rituals for Indian skin, we blend science-backed formulations with emotionally resonant storytelling to create products people love and trust. Our mission: turn skincare into self-care, one ritual at a time—powered by bold, authentic, and conversion-driven copy that speaks directly to our audience's deepest desires and needs.
Develop tone-of-voice guidelines and content pillars that reflect our brand's ethos: science, ritual, and real skin.
Collaborate with Marketing, Design, and Product teams to align messaging with user journey, product specs, and campaign goals.
Research and incorporate skincare terminology, ingredient advantages, and consumer pain points into copy without sounding clinical.
Manage content calendars, deadlines, and revisions—delivering polished, on-brand copy under tight turnaround windows.
SEO Writing
Brand Voice Development
A/B Testing
Canva
Google Analytics
Flexible Fridays and bi-annual team retreats focused on creativity and burnout prevention.