We're Hiring | Brand Manager – QI Spine Experience: 2–4 Years | Location: Mumbai

With a growing network of clinics across India, we combine orthopedic expertise, advanced technology and personalised treatment programmes to help patients achieve long-term recovery. Are you passionate about building brands, understanding consumer behavior and creating marketing strategies that drive business growth
QI Spine is looking for a dynamic and insight-driven Brand Manager who can strengthen our brand presence, create meaningful patient connections and drive impactful marketing initiatives across our clinic network.

We are particularly interested in candidates with experience in Retail, Healthcare, Wellness or other Service-led organizations , who understand customer journeys, consumer behavior, brand experience and multi-location brand management.
This role offers an opportunity to work at the intersection of brand strategy, consumer insights, media planning, patient experience and business growth.

Research and identify relevant media channels across digital, outdoor, print, hyperlocal and partnership platforms.
Develop media strategies to improve brand visibility and generate quality patient enquiries.
Evaluate channel performance, campaign effectiveness and ROI.
Identify recent opportunities to improve patient acquisition and drive marketing-led growth.

Brand Campaigns & Marketing Execution
Plan and execute integrated brand campaigns across relevant platforms.
Coordinate with creative teams, agencies and internal stakeholders for campaign execution.
Track brand performance through metrics such as brand awareness, brand search, website traffic and campaign effectiveness.
Clinic Branding & Brand Consistency
Drive consistent brand identity and communication across 21 operational clinics.
Ensure implementation of branding standards across clinic facades, interiors, signage and patient communication touchpoints.
Conduct regular clinic branding audits and coordinate corrective actions.




Work with operations and creative teams to ensure consistent brand representation.

Patient Experience & Consumer Insights
Analyse patient feedback, NPS, complaints and clinic-level experience gaps.
Identify opportunities to improve patient communication and overall brand experience.
Coordinate with clinical and operations teams on refresher training and communication improvement initiatives.

Market Research & Consumer Understanding
Conduct market research and audience profiling across key cities.
Identify local market opportunities to strengthen brand positioning and marketing strategies.

Support launch planning for new clinics, online care services and digital products.
Develop go-to-market strategies covering target audiences, positioning, communication and marketing channels.
Explore community engagement, corporate partnerships and patient ambassador initiatives.

2–4 years of experience in Brand Management, Marketing, Consumer Insights or Integrated Marketing.

- Prior experience in Retail, Healthcare, Wellness, Hospitals, Clinics or other Service-led organisations is strongly preferred.
- Understanding of customer/patient journeys, consumer behaviour and multi-location brand management.
- Experience in campaign planning, media research and marketing execution.
- Strong understanding of market research, brand-building principles and marketing metrics.
- Ability to interpret data, track marketing performance and derive actionable insights.
- Experience coordinating with creative agencies, vendors and cross-functional teams.
- Strong project management, communication and analytical skills.

Opportunity to build and strengthen a growing healthcare brand.
Exposure to strategic brand building and business growth initiatives.
Work closely with creative, clinical, product and business leadership.
Opportunity to create a measurable impact on patient experience and brand perception.

If you have the right experience and are excited about building brands in a consumer-centric, service-led environment, we'd love to hear from you.

📌 Brand/Marketing Director or Manager (Mumbai)
🏢 Qi Spine Clinic
📍 Mumbai