Sr Marketing Manager – Hospital Care
Anesthesia | Intensivist & Critical Care | Antibiotics & Anti-Infectives | Parenteral Nutrition
Experience
8–12 years in pharmaceutical marketing; relevant hospital therapy experience is essential
Pharm / M. Pharm / Life Sciences or relevant scientific qualification; MBA in Marketing preferred
To drive strategy, brand development and commercial growth across the Hospital Care portfolio, with a strong focus on Anesthesia, Intensivist/Critical Care, Antibiotics/Anti-Infectives and Parenteral Nutrition. The role will translate clinical and market insights into differentiated brand strategies, scientific engagement programmes, effective product launches and actionable field plans to improve hospital access, product adoption, revenue and market share.
Develop annual brand plans and portfolio growth strategies for anesthesia, critical-care, anti-infective and parenteral nutrition products, aligned with business priorities.
Identify growth opportunities by therapy, molecule, hospital segment, customer type, geography and account potential.
Track revenue, market share, profitability and brand performance; Anesthesia & Critical-Care Marketing
Build strong therapy-area understanding and brand strategies for products used in anesthesia, operation theatres, ICUs and critical-care settings.
Create scientific and promotional tools addressing approved product benefits, clinical evidence, appropriate use and relevant care-setting needs.
Map priority hospitals, OT/ICU opportunities, key prescribers and institutional decision-makers with Sales to focus field execution.
Develop brand and portfolio strategies for hospital antibiotics and anti-infectives, including differentiated positioning based on approved indications and evidence.
Design appropriate scientific engagement plans for intensivists, infectious-disease specialists, microbiologists, pharmacists and antimicrobial stewardship stakeholders.
Work with Medical Affairs and relevant experts to ensure scientific accuracy, balanced communication and responsible antibiotic promotion.
Support appropriate antimicrobial stewardship initiatives and ensure all brand activities are aligned with company policy, applicable codes and approved product information.
Parenteral Nutrition & Clinical Nutrition Marketing
Develop brand and portfolio strategies for parenteral nutrition products, including relevant amino-acid, lipid, glucose, electrolyte and other nutrition formulations where applicable to the approved portfolio.




Build understanding of nutrition needs and care pathways in ICU, peri-operative, critical-care and other relevant hospital settings.
Develop appropriate scientific communication for intensivists, anesthesiologists, surgeons, clinical nutrition specialists, dietitians, pharmacists and hospital nutrition teams.
Work with Medical Affairs to translate approved product information and relevant evidence into accurate, balanced educational and promotional materials.
Brand Planning, Campaigns & Scientific Engagement
Own end-to-end brand planning: segmentation, positioning, messaging, annual plans, campaign calendars and execution priorities.
Develop scientific meetings, focused educational initiatives, expert interactions and other compliant engagement programmes for relevant hospital audiences.
Translate brand strategy into clear field-force messages, detailing aids, objection-handling tools and customer engagement materials.
Measure campaign effectiveness and return on marketing investment; use feedback and performance data to optimize future activities.
Lead launch strategy and go-to-market planning, including opportunity assessment, target-account selection, positioning, forecasting and launch milestones.
Coordinate launch readiness with Sales, Medical Affairs, Regulatory, Quality, Supply Chain, Finance and Business Development.
Develop launch training, communication plans and post-launch tracking to support uptake and sustainable performance.
recommend timely brand-plan adjustments.
Sales Force Enablement & Hospital Development
Partner with Sales leadership to translate brand plans into territory- and account-level action plans.
Conduct regular field visits and joint work to understand customer needs, assess execution quality and identify opportunities.
Support product and therapy-area training for KAMs and managers, ensuring strong scientific understanding and consistent communication.
Review performance regularly and recommend actions to close gaps in reach, frequency, adoption and sales delivery.
Market Intelligence, Forecasting & Business Reviews
Track relevant market data,



competitor brands, pricing, product launches, hospital trends and portfolio performance.
Prepare sales forecasts, brand dashboards, monthly reviews and strategic presentations for management.
Establish KPIs for revenue growth, market development, launch performance, campaign effectiveness and resource utilization.
Use primary and secondary research, customer feedback and field insights to support evidence-based decisions.
Work closely with Sales, Medical Affairs, Regulatory, Quality, Supply Chain, Finance and Business Development to deliver portfolio objectives.
Manage marketing budgets and prioritize investment based on business potential and measurable impact.
Ensure promotional materials and activities meet applicable regulatory requirements, company policies and pharmaceutical marketing codes.
Maintain scientific integrity, fair-balance communication, approved-indication compliance and responsible antibiotic-use principles.

8–12 years of pharmaceutical marketing experience, with demonstrated exposure to hospital products in one or more of the following: anesthesia, critical care/intensivist, antibiotics/anti-infectives or parenteral nutrition/clinical nutrition.

- Solid preference for candidates with hands-on experience across at least two of the four therapy areas, including meaningful hospital-care exposure.
- Demonstrated success in brand planning, product launches, market development and delivery of measurable business outcomes.
- Good understanding of Indian hospital business, institutional sales, clinical stakeholders, formulary processes and competitive dynamics.
- Ability to convert scientific and market information into explicit brand strategy and practical field execution.
- Willingness to travel for market visits, customer interactions and business reviews.

Key Performance Indicators (KPIs)
Brand performance and market-share improvement across anesthesia, critical-care, anti-infective and parenteral nutrition portfolios.
Growth in priority hospital access, formulary inclusion and institutional business opportunities.
Effectiveness of brand plans, scientific engagement initiatives and marketing investment.
Improvement in field-force capability, campaign adoption and quality of execution.
Accuracy of forecasts, quality of market insights and timely delivery of business reviews.
Compliance with company policies, applicable marketing codes and responsible antibiotic communication standards.

📌 Senior Manager, Marketing Planning (Mumbai)
🏢 Amneal Pharmaceuticals
📍 Mumbai