Provide Social Listening capability for PEP by developing expertise and experience with PEP tools. The analysts will work with multiple markets, on various brands and different kinds of business questions including Innovation, Comms, Brands and Strategy.The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise, executing ad-hoc projects by using all sources of information available in the ecosystem and supporting to create compelling stories for our business partners.
Contribute to building the Vision
Execute SL projects independently with a multi-capability approach
Work with local Insights partners to identify the key Business questions to solve, and formalize an analytical plan to get the right 'search' approach
Own the project lifecycle end to end from scoping to delivery of resultings and impact.
Ensure highest level of data quality and validation
Leadcommunication to end-users on matters such as available capacity, scope changes and planning of future projects
Manage time allocation across projects and align with each stakeholder accordingly
Become an expert on PEP capabiilties to develop best-practices and advanced analyses
Develop training materials to elevate understanding and impact of Social Listening in PepsiCo.
8+ years of total work experience in Social Listening/Social Media Analytics (atleast 3+ in FMCG preferable),
making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies. Bachelors degree required (Masters is a plus)
- A social & digital analytics background, along with knowledge and use of current and emerging social networks, experience with visualizing and reporting out data based insights, as well as competitive analysis is desired.
- Hands on experience in working with Social listening tools (Talkwalker/Sprinklr), and integrating deep insights from multiple tools curating the most relevant strategic insights to senior BU partners (Sr Director/VP/Sr VP).
- Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
- Experience in custom qualitative (preferred) and quantitative consumer research.
- Understanding of Brand and Innovation strategy process and Insights' critical roles at each stage.
- Experience in working on strategic projects in different workstreams (like Portfolio of the Future, AFH, brand innovation) mapping consumer trend changes to sector business priorities.
- Experience in projects involving flavor innovation, trending ingredients, health perks, consumer behavior.