About Whirlpool India

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool's commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify current channel, partnership and co-branding opportunities. Designs, develops and implements marketing programs with third-party partners.

As the Senior Category Manager - Marketing, you will have end-to-end strategic, financial, and operational ownership of your assigned product category. product strategy, and data-driven marketing to launch new products, optimize the existing portfolio, and drive market share. This role requires an agile leader who can seamlessly navigate between long-term product roadmapping, rigorous P&L; management, consumer research, and ground-level trade enablement. Annual & Long-Term Strategic Planning

- Annual Business Planning: Data-Driven Growth: Continuously analyze primary and secondary market research data alongside market share trends to identify untapped growth opportunities.
- Financial Management & Project Accountability




- Project Financials: Own the financial decision-making process for category projects, evaluating and passing them based on stringent ROI and payback period benchmarks.
- The Project Triangle: Direct and manage product development and marketing initiatives to ensure all projects strictly satisfy the Cost-Quality-Time triangle.
- Value Proposition & Brand Control: Retain end-to-end control over all marketing, brand, and product communication to ensure messaging consistency and brand compliance.
- Competitive Pricing & Fit: Monitor and analyze competitive landscapes continuously to ensure Whirlpool's offerings are perfectly positioned regarding product-price fit across all segments.
- Partner closely with supply chain and commercial planning teams to ensure highly accurate demand forecasting, balancing optimum market availability against inventory costs.
- Trade Marketing, Promos & Frontline Enablement
- Commercial Schemes: Frontline Capability Building: Drive store promoter training programs to ensure the ground-level sales force is thoroughly educated on product USPs, consumer objections, and premium pitch techniques.

Education: MBA/PGDM in Marketing or Strategy from a premier (Tier-1 / Tier-2) business school.

Experience: 8–10 years of post-MBA experience across Category Management,



Product Management, or Brand Marketing.

Industry Preference: Proven track record within Consumer Durables (FMCD), Consumer Electronics, or FMCG sectors.

Preferred Skills And Experiences

Strategic Thinking: Proven capability to formulate long-term business visions, anticipating industry shifts and mapping structural growth plans.

Demonstrated skill in translating raw consumer insights into tangible, commercially viable product configurations.

Commercial Acumen: Robust understanding of business financials, P&L; mechanics, margin structures, and price-benefit positioning.

Marketing Communications Development & Media Planning: Expertise in building integrated marketing campaigns and optimizing media allocations across digital,

Superior analytical skills to dissect complex data matrices, diagnose business bottlenecks, and deploy corrective strategies.

Team Management & Coaching: Leadership capability dedicated to fostering high-performance cultures, mentoring direct reports, and accelerating professional development.

Connect with us and learn more about Whirlpool India. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Instagram and YouTube.

At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

📌 Senior Manager, Marketing Planning (Gurugram)
🏢 Whirlpool India
📍 Gurugram