Working at the intersection of marketing and sales, you will execute targeted inbound and outbound campaigns that build awareness, nurture prospects, and create valuable sales opportunities. You will leverage tools such as HubSpot and Salesforce to manage leads, automate outreach, and track campaign performance. You will collaborate closely with marketing, sales, and business development teams to ensure a seamless transition from initial contact to qualified opportunity. Identify, research, and target potential customers across current industries and strategic accounts. Inbound and Outbound Outreach: Execute multichannel demand generation campaigns, including cold calling, email outreach, website inquiries, form submissions, and other prospecting activities. Campaign Management and Automation: Collaborate with the marketing team to develop and manage HubSpot campaigns, including newsletters, targeted industry outreach, and pre- and post-event follow-ups. Maintain email distribution lists and ensure campaign messaging, scripts,



and content accurately reflect the intended positioning and value propositions. - Follow up with prospects responding to marketing campaigns and qualify leads against established criteria. CRM Management and Reporting: Maintain accurate, up-to-date lead and activity records in HubSpot and Salesforce. Marketing and Sales Collaboration: Work closely with marketing, sales, market research, and other internal stakeholders to identify target audiences, source leads, develop outreach materials, and align campaign objectives with business priorities. Campaign Performance and Optimisation: Monitor key performance indicators (KPIs) across demand generation campaigns, analyse results, identify trends, and recommend improvements to targeting, messaging, and outreach strategies. Assist with customer surveys, prospect communications, and the coordination of customer visits or meetings where required.

📌 Salesforce Marketing Manager (India)
🏢 Jobgether
📍 India