About the job About the CompanySamaaro is an AI-powered event marketing platform that enables marketing teams to turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact. We are building for marketing teams as they scale their event GTM, and we solve two hard problems for them: getting the right people in the room, and proving the ROI of events. Recognized by YourStory as one of the Top 30 Most Innovative Startups in India, Samaaro works with phenomenal brands including PepsiCo, FIFA, Dr. You will run paid acquisition, the marketing funnel, the MarTech stack and our agencies, and turn marketing spend into qualified pipeline. Marketing and Sales work as one revenue team toward a shared pipeline number, and you are measured on pipeline and CAC, not lead volume.

Performance Marketing (about 65% of the role)
Run Google, LinkedIn, Meta and current paid channels end to end across India and the US, including campaign structure, audience targeting, budgets, creatives, offers and landing pages.
Own the monthly and quarterly pipeline target from marketing. Own the ad and marketing tool budget. Track each channel from spend to MQLs, SQLs, pipeline and revenue, know the CAC and pipeline generated per rupee, and move budget to what produces pipeline.
Keep testing audiences, offers, messaging, creatives and landing pages. Build nurture journeys for accounts that engage, nurture leads that stall in the pipeline and retarget leads that drop out, so they are warm when Sales picks them up.




Run awareness campaigns on LinkedIn and Meta to warm up target accounts before Sales reaches out.
Competitive intelligence: Marketing Management (about 35% of the role)
Run HubSpot and its connected tools for enrichment, intent, outbound and calling. Build dashboards that leadership can read without help.
Own the lead lifecycle, routing, account scoring by fit, intent and engagement, and CRM hygiene. Brief and manage partners for the website, SEO, backlinks, campaigns and outbound, and hold them to results. Work hands-on with content and design to get campaign assets built and shipped. Give sales the data, assets and systems they need. B2B experience: 6 to 9 years in B2B marketing, including at least 4 years running Google and LinkedIn Ads hands-on.
Experience at a B2B tech company where buying cycles run over several months.
Commercial ownership: You can work back from a pipeline target to the spend, traffic, conversion rates, MQLs, SQLs and opportunities needed to reach it, and you know how to find and fix a leaking funnel.
Marketing stack: Hands-on experience with CRM, intent and ABM tools, email marketing, websites and hosting.
You use AI tools every day to research, analyse, create, automate repetitive work and connect the marketing stack, and you keep trying new AI workflows.
Experience running US or global B2B paid campaigns.
Experience with ABM, intent data or account-scoring tools.
Early testing of new paid channels.

Your paid experience is mostly in D2C or e-commerce.
Competitive fixed pay and ESOPs.

📌 Senior Manager - CRM and Performance Marketing (Bengaluru)
🏢 Samaaro
📍 Bengaluru